The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

Mike JaramilloKlaviyo Employee

published in News & Announcements

The new nav experience - we want to hear from you!

Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form. Here is a summary of changes: Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms) Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I put together with the changes, so let us know... What would you change? What is the new nav missing? What do you like? How has this change impacted your daily workflow on Klaviyo? -Mike

chloe.strangeCommunity Manager

published in News & Announcements

Unable to access account or log in

If you are on a free plan and are having trouble accessing your account, please use our Submit a request form to gain access to your account again. Account access issues include: 2 step authentication New device code Forgot password New account owner Account disabled Account Deletion Billing Dispute For any other situations that require email support, upgrade your account.Here are some other resources to help with account access issues: How to turn on two-step authentication Troubleshooting SSO errors How to reset your Klaviyo Password How to change your email address and password Understand multi-account privileges Support level FAQ FAQ: Klaviyo updates to customer support offerings ~Chloe

nathaniel.medinaKlaviyo Alum

published in News & Announcements

Product Update: SMS in Canada and More...News

Hi Klaviyo Community, I’m Nate from the Product Marketing team at Klaviyo, and I’m excited to share new product updates in June. Our latest product updates give you more ways to grow your email subscriber list and engage your customers with SMS marketing. We’re continuing to support your growth and independence with these new tools that will help you create even more relevant, personalized customer experiences at scale. A snapshot into what’s now available: Sending SMS in Canada (finally!) Collecting email & SMS subscriptions together on mobile with Two-Step Forms Automatically inserting personalized images in text messages with Dynamic MMS Spinning up subscription forms quickly to build lists with Quickstart Forms Accessing a library of pre-built reports to answer key business questions with Reports Library Want to learn more? Check out the launch blog post that goes into all of the details (check out the full video on Twitter or LinkedIn).Want to get started with SMS tod

shoshana.antunesKlaviyo Employee

posted in News & Announcements

Creating Virtual Shopping Experiences for Brick and Mortar Businesses

With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home: Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here. Create buying guides. Push your customers to take a holiday sh

Taylor TarpleyCommunity Manager

published in News & Announcements

Sex, drugs, and DTC: How “Taboo” Brands Are Owning Marketing

Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for large to midmarket businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we will: broke down the elements that make up a flow discuss how flows help with customer retention deep dive into must-have retention flows reviewed some advanced flow best practices for large and midmarket businesses Key takeaways from today’s trainnig: Flows are highly customizable, so take the time to personalize and optimize each messaging experience. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Make sure you have enough flows throughout your customer journey to plug the leaky bucket! The more integrations you have, the more supercharged your flows will become as you meet your customers across multiple customer journey touchpoints. Additional resources:Getting starte

Mike OrenKlaviyo Employee

published in News & Announcements

Win $100 with your best Klaviyo hacks!

Hey community members! We love learning about the unique ways that you use Klaviyo to add value and help grow your businesses so we want to hear from you!Share the hack that has saved you time, money, or frustration and the best, most creative submission will win a $100 gift card and our top submissions in the greater Boston area will win an invitation to our Boston headquarters! Share your interesting hacks that you have discovered with Klaviyo. Submit your hacks here! Submit your hack by the end of the day on June 30, 2023 and you could win a $100 gift card and an invitation to our Boston headquarters on July 25th at 10 AM to connect with our product managers, designers, and engineers. We can’t wait to read your hacks! ~Mikecontest terms and conditions

David ToCommunity Manager

published in News & Announcements

Klaviyo scheduled maintenance - various datesNews

Hello Community!Wanted to inform you that in the coming weeks Klaviyo will be undergoing necessary maintenance and updates to our systems which will cause downtimes across parts of the platform.The maintenance periods are scheduled for: Sunday, July 17, 2022 from 00:00 - 02:00 am EST Saturday, July 30, 2022 from 00:00 - 06:00 am EST Sunday, July 31, 2022 from 00:00 - 04:00 am EST During these scheduled maintenance times there may be delays in processing data and some API integrations may experience an elevated rate of 503 responses during these windows. Additionally, scheduled email or SMS messages will be paused. Please note that no incoming data should be lost and the scheduled email and SMS sends will resume after the maintenance windows.We apologize for any inconvenience this may cause. As always, thanks for being a part of our Klaviyo Community!

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Concevoir des e-mails qui convertissent

Bonjour à tous, Que vous ayez pu assister à notre webinaire ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Pendant cette session, nous avons parlé de :Retour sur les idées reçues sur l’e-mail marketing 6 commandements d’un e-mail efficace Les outils de productivité dans Klaviyo Exemples d’e-mails qui convertissent Prêts à implémenter ces idées ?Créez votre template de base dans le nouvel éditeur d’e-mail. Créez votre guide de marque et le suivre systématiquement. Testez différents design d’e-mail. Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :How to use Klaviyo’s subject line assistantHow to create and manage universal and saved contentHow t

Julia.LiMarziKlaviyo Employee

published in News & Announcements

Countdown to Cyber Weekend: Using SMS this Cyber Weekend

Guess what, Cyber Weekend is next week! This is our second of three weekly tips to help add that extra oomph to your Black Friday marketing strategy. Today’s topic is SMS!How can SMS drive sales this holiday season?Inboxes get competitive on Cyber Weekend — you may even be seeing promotional emails already. While an email might get buried in an inbox, recipients typically see SMS messages right away. Send your most critical messages by text to ensure your subscribers can take advantage of your promotion. When Should You Use SMS?SMS is a great channel for your most important messages. This BFCM, consider using SMS to:Announce your Black Friday campaign like the Maniscripting Journal Announce your Cyber Monday campaign like Girder Music, or send a promotion reminder Send a last chance reminder SMS two hours before your promotion ends, see BB Frösch for inspirationFind more inspiration on the Klaviyo Showcase!Tips for Timing Your MessageThere are only so many messages carriers can send a

JennMKlaviyo Employee

published in News & Announcements

Introducing the redesigned Klaviyo help centerNews

We’re excited to announce that the help center has gotten a new look! We’ve launched an updated design, featured resources, and more streamlined ways to find the answers to your questions. You can still find all the same articles you know and love, just in a more relevant and organized way. And don’t worry if you have any articles bookmarked–all links will still work as expected. Read more about the changes below. A refreshed overall designWe’ve upgraded the entire look of our help center. New colors and styles greet you on every page, and new product icons help orientate you. A more streamlined homepageOne of the biggest areas that we focused on was the homepage. We wanted to provide a page that gets you to the resources you need quickly, but also highlights suggested and new resources.Check out the “Featured resources” section for hand-picked resources that may be useful to you and your business. We will continually update this area with new content and other important information.

stephen.trumbleCommunity Manager

published in News & Announcements

An update on Klaviyo tracking for Shopify merchantsNews

Klaviyo is now integrated with Shopify’s Customer Privacy API so we can adhere to the Customer Privacy settings you have selected in your Shopify account. These settings dictate how we use cookies to collect and store data for your online store visitors in the EU, EEA, UK, and Switzerland. What impact does this have on my Klaviyo account?Based on your Customer Privacy settings in Shopify, Klaviyo may not track onsite events (Active on Site, Viewed Product, and Added to Cart) for visitors to your Shopify store in the EU, EEA, UK, and Switzerland, unless they have provided consent.You may notice a decline in the volume of onsite events in your Klaviyo account going forward. These events are often used to build segments, trigger browse abandonment or cart abandonment flows, or target onsite forms. Online store visitors in the European regions mentioned above who have not provided consent for onsite behavioral tracking will be excluded from these Klaviyo activities. Why is this update bei

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for enterprise businesses)

Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the recording below. In this session, we covered:2021 Cyber Weekend data and trends- regarding advertising and customer spending habits Different promotional strategies based on business goals Real examples from Klaviyo customers Ways to play your Cyber Weekend content and increase Customer Lifetime Value (CLV)While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more?Join Build your

Taylor TarpleyCommunity Manager

published in Show & Tell

'23 marketing trends & networking recap session

Hi Community! Last week we had a great time getting together with some of our most engaged member of the Community, superusers, and Champions to network together and talk about marketing trends this year so our users can best align their brand’s strategies accordingly! It was great to hear from you all, especially @JessFosnough, @zoecccp, @cdetdi, @Omar, @Bobi N., @Ashley I., @Spark Bridge Digital LLC, @In the Inbox, @retention, & @chelsgrove ! A highlight for this event was hearing how each participant thought these trends were already showing up in marketing and how optimizing features like omnichannel and AI can promote further efficiency and personalization in marketing. @David To also shared some inside Klaviyo tips to help users in their Klaviyo account such as:Re-sending campaigns to non-openers hurts your deliverability Multi-step forms have a higher success rate than singular forms Simple segmentation vs complicated groupings yield he highest impact & much more! Fee

bhasActive Contributor I

posted in Show & Tell

How many emails do you typically have in your welcome flow?

Hey folks, How many emails do you typically include in your welcome flow, and how do you go about structuring the content and delivery of these emails?For instance, I am working with a client who has only one welcome email that has a combination of brand introduction and product recommendations. I want to split it up into two or three emails spread over 10 days, with the first email giving a discount code while the second email can be more content rich, with a video from the founder and customer testimonials. Thoughts?

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for entrepreneurs)

Hi, Whether you were able to attend our training [Interactive workshop] Build a Klaviyo winback flow from scratch (for entrepreneurs) live or not, you can find the recording of the session below: In this session, we covered: What goes into a winback flow? Build phase 1: Setting up the flow trigger Build phase 2: Structuring the flow Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow Understanding flow triggers and filters Understanding how back-populating works in Klaviyo How to build custom reports in Klaviyo Winback BeanTown templates Winback examples - Klaviyo blog Steps to build the Email Flows Revenue by Month report: Navigate to the ‘Custom Reports’ tab under ‘Analytics’ in the main menu Click ‘Reports Library’ Tick ‘How much revenue are my messages generating?’ under the Message Performance menu The report Ema

Taylor ClarkKlaviyo Employee

posted in Show & Tell

🎙️Klaviyo Growth Podcast ft. Ezra Firestone

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap: Understanding email and SMS deliverability

Happy Monday all and welcome to our EMEA-specific strategy session on Understanding email and SMS deliverability. Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: What is deliverability? How is deliverability different for email and SMS? How to assess your email deliverability Improving open rates, click rates and sender reputation Here are some additional resources that may be helpful in implementing some of the recommendations from this training: NEW: Deliverability certificate!Understanding deliverability best practicesMonitoring email deliverabilityHow to use the subject line assistantChanges to open rates with iOS 15Guide to warming your sending infrastructureUnderstand and Review Your SMS DeliverabilitySMS filtering by wireless carriers See you at one of our live trainings soon!

Mailbox MannyPartner - Silver

posted in Show & Tell

💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Growing your audience before Cyber Weekend 2022 (North America)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: While this training focused primarily on overarching strategies you can use to acquire quality subscribers, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration dat

Taylor TarpleyCommunity Manager

published in News & Announcements

Celebrating Our Users who Made The Year Great!

Wow, what a year it has been in the Community! As the end of 2021 is quickly approaching, we thought it best to take some time and reflect on all that has happened here in our Community! Each one of you help create a vibrant place of belonging and peer-to-peer support here in our Community. The participation of our users defines our Community, so let’s look back and see who has molded our Community most this year! Giving the Gift of Product Knowledge: Thank you to these users who offered the most responses in the Community and shared their product knowledge or needed advice with their peers! @retention @Mailbox Manny @Bobi N. @wernstrom @DavidSandel @Doubleo @Trish @MikeH Giving the Gift of Curiosity: These users added value to the Community by asking the most questions, allowing others, who might need similar answers, a way to gain knowledge by viewing their posts! @wernstrom @Doubleo @sachin16 Giving the Gift of Problem Solving: These users not o

chloe.strangeCommunity Manager

published in News & Announcements

[Updated with responses and video!] Ask us anything: What are your Klaviyo + Shopify integration questions that you've always wondered about?

Hey Klaviyo Community! You asked and we answered. Here are the questions and answers to help you get the most out of your Klaviyo <> Shopify integration. You can find the specific questions with timestamps beneath the video. I have also included linked resources discussed in the video for each question. Let us know what topics you’d like discussed in the future! Hi. I'm creating my automated workflow emails. I sell skincare products and want to create a workflow that sends an email to my existing customers. A reminder to stock up on the products they have purchased in the past. I would like the emails to populate the products that were purchased in the past. For example: " Are you running low on your blank cleanser? (shows a picture of the product they purchased before) buy today so you don't run out". The abandoned cart workflow populates the items in the cart, I'm hoping I can find a way to do this for restocking a product. Any ideas? (Answered in the video) This sounds like

In the InboxChampion & Partner

published in Show & Tell

10 tips for a successful Cyber Weekend

For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for

KatherineBChampion & Partner

posted in Show & Tell

Flow Tricks & Tips

Hi Klaviyo Community! Just wanted to share a couple tricks I’ve learned to make managing flows easier. Don’t leave subscribers behind when sunsetting a flow When you are retiring a flow, you don’t want to lose anyone who is already going through the flow (ie. in the queue for any of the emails within the flow). To prevent new subscribers from entering the flow, create a conditional split at the top of the flow with a random sample of 0%. This way, 0% of subscribers will go down the “yes” path (ie. through the flow) and 100% of subscribers will go down the “no” path, which leads nowhere. This way, anyone currently going through the flow will still finish it. Once you have no more subscribers in waiting status for any of the emails in the flow, you can completely retire the flow. Don’t delete your flow variants When you’ve finished a test in a flow, don’t delete the variants or you’ll lose all that great data! Instead, just turn the variant to draft status - that way you can always go