Hi! I have really tried everything and so I’m wondering if the community might have a work-around.
I would like to pull down a report on total # of clicks by URL and grouped by a specific custom property (so I can understand what links my audiences are engaging most with during a period of time to inform future content). For example, what URLs are most clicked grouped by CP: region, value: AMER.
Anyone have any ideas or is this a functionality Klaviyo might add in the future?
Hey
Why don’t you try this — while Klaviyo doesn’t yet support reporting clicks grouped by custom profile properties (like Region) out of the box, there are a few workarounds that can get you pretty close.
First, try creating segments based on your custom property (for example, Region = AMER, Region = EMEA, etc.). Then send the same campaign to each segment separately. After sending, you can view each campaign’s performance report to see total clicks by URL for that specific audience. It’s a bit manual, but it’ll give you the breakdown you need by region.
Second, if you’re using UTM parameters in your links (which is best practice), you could pair that data with Google Analytics or Looker Studio to analyze which URLs are being clicked the most by users in different regions — assuming region data is passed or matched via user behavior or IDs.
I hope this helps and thank you for sharing your question here in the community.
Cheers
Arpit
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