Hey ​@oli.dab,

Welcome to the community, and thanks for the question!

While I can’t speak on how attribution is recorded in Ometria, I can provide you with how Klaviyo tracks conversions, so you can understand how it works on our platform, at the minimum!

If your attribution window is set to 2 hours, and last clicked, it means that after receiving an email/SMS, a recipient has two hours to click the message, and then make a purchase. This window begins when the message is received by the recipient. Note that conversions are attributed to the day a message is sent. For example, if a message is sent at 11:00 pm on April 14th, but a purchase is made at 12:30 AM April 15th, the conversion is attributed to April 14th.

Do you know if Ometria tracks conversions using the same method? If so, and you’re unsure where the discrepancy is coming from, you could provide an example of a purchase that was considered a conversion in Ometria, and not in Klaviyo, and we can take a look to figure out why. You also might be interested in reading more about conversions and attribution in our help articles here.

Let me know if I can answer any additional questions!

-Byrne

Hey ​@Byrne C ,

Thanks so much - that’s helpful! SO! If someone has received an email on the 14th April at 9am but clicked through the campaign on the 15th April at 6pm and converted the next day (still within the 2 hour of last click) - is this beyond the attribution window as that window technically closes at 11am on 14th April (as it begins when the message is received by the recipient, meaning at 9am). Therefore, the revenue from this order wouldn’t be attributed to that specific campaign?

Best,

Oli

Hi ​@oli.dab,

You’re correct that this would be beyond the attribution window. They’d need to click the email and purchase, all within 2 hours of their receipt of the email. If they wait more than 2 hours after receiving the email, and then click, it will be unattributed revenue in our model. 

-Byrne