Matching Attribution Window between platforms

Question

Hey community!I have a question regarding attribution window and hopefully someone here might be able to help out in case you experienced similar issue.As a part of ESP migration, we have set our attribution window to be last clicked 2 hours to match our old set up in Ometria (2 hours last clicked). I do have a feeling that these aren't very comparable and are not directly equivalent, if  I drop the attribution window to 2 hours last clicked in Klaviyo, the revenue looks to be soo low, so I was wondering if anyone here experienced similar and could advise what's the best approach to matching them like for like? I feel like the default 5 days clicked (not taking opens into the consideration) is way to generous. I am aware we are quite strict with the 2 hours last clicked, but would like to match for comparable results between platforms.

Byrne C · Accepted Answer

Hey ​@oli.dab,Welcome to the community, and thanks for the question!While I can’t speak on how attribution is recorded in Ometria, I can provide you with how Klaviyo tracks conversions, so you can understand how it works on our platform, at the minimum!If your attribution window is set to 2 hours, and last clicked, it means that after receiving an email/SMS, a recipient has two hours to click the message, and then make a purchase. This window begins when the message is received by the recipient. Note that conversions are attributed to the day a message is sent. For example, if a message is sent at 11:00 pm on April 14th, but a purchase is made at 12:30 AM April 15th, the conversion is attributed to April 14th.Do you know if Ometria tracks conversions using the same method? If so, and you’re unsure where the discrepancy is coming from, you could provide an example of a purchase that was considered a conversion in Ometria, and not in Klaviyo, and we can take a look to figure out why. You also might be interested in reading more about conversionsand attribution in our help articles here.Let me know if I can answer any additional questions!-Byrne

Byrne C · Answer

Hi ​@oli.dab,You’re correct that this would be beyond the attribution window. They’d need to click the email and purchase, all within 2 hours of their receipt of the email. If they wait more than 2 hours after receiving the email, and then click, it will be unattributed revenue in our model.-Byrne

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