Hi there,

Several Klaviyo integrations include Recently Viewed Product tracking, which allows you to include multiple recently viewed products within a flow or campaign email. This page provides further details and instructions.

Best,

Caroline

Thanks Caroline!

How can I insert the link to each product title, so customers can click and view immediately, not have to search again?

I came across this thread as I had the same question. While it does seem that Klaviyo doesn’t have a built in way to show recently viewed products for an browse abandonment flow I think I have found a work around. The reason this doesn’t work is because the viewed product event trigger only pulls in the data for 1 product. If you try and use a product feed, it won’t pull in the product that triggered the flow (some kind of internal logic on Klaviyo’s end)

So, what I ended up doing was follow Klaviyo’s instructions for creating a browse abandonment flow.

Then, create a product feed for “most recently viewed items” and if there is not enough history use best selling.

When I’ve done my previews, it consistently showed the product that triggered the flow and then the others that each particular customer also viewed. If the customer doesn’t have enough history, it will simply show best selling.

Hope that helps!