What's the best method to make a VIP flow (segments VS event based) ?

Hi @Nico01 

Thank you for posting your question in the community! 

First, I love the set up of the VIP tiers and flow. This will be a great sequence of messages to support your most loyal customers.

In terms of your question, in my opinion, it all comes down to how many times should a user be able to enter the flow. Segment-based flows only allow users to enter them once, whereas, event-based flows allow users to repeatedly enter the flow. 

So, if its likely someone could go from one tier to the next, and back-track in terms of tiers (ie. they didn’t meet the criteria any longer within a time window), then the segment-based approach might not be the best.

The other condition would be reporting. If you use an event based trigger, the flow will include a number of filters to exclude people from certain messages. This might inflate your reporting (you’ll see a high number of skips), plus you’ll need to be sure that all of the filters/conditional splits are working correctly.

Whereas if you do a segment approach, one flow per segment, then I think the logic and reporting will be much more clean and easy to verify.

I don’t think either approach is right or wrong, but depending on the loyalty program and your preferences, one might be better than the other.

I hope that helps! Please let us know if you have any other questions.

@In the Inbox