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Webhooks in flow are a game changer

  • March 16, 2023
  • 3 replies
  • 225 views

DavidV
Partner - Platinum
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If you guys haven’t used the webhooks inside flows yet - highly recommend having a look at it. It’s been a game changer for our development where we can use all the existing triggers & conditions.

Real life use-case for this - For one of our clients we want to send out a free product automatically when a customer leaves a review.

We use Okendo for review submission and we can create coupons but we didn’t want the customer to have to come back, put a coupon in on a hidden product page and place an order.

So we used the Order webhook in Shopify here to automatically place a new order using the klaviyo variables to authenticate the customer.

Normally we would build a custom backend app for this and charge a monthly hosting fee.It could not very easily be switched on and off for the client without developer intervention.

Instead we built this in Klaviyo. We use the URL field to do the authentication into the Shopify URL and push the order directly in then using an email to inform the customer their free product is on the way! The order feeds back through to the 3PL automatically.

3 replies

matthewstuckings
Problem Solver III
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Now that. Is. Genius!! @DavidV 


DavidV
Partner - Platinum
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  • Author
  • 2025 Champion
  • March 21, 2023

Hi everyone! I wrote a LinkedIn Blog with a bit more context and screenshots of 2 different use cases. Thought I would share it back here in case anyone finds it helpful!


  • Contributor I
  • February 19, 2026

Hi, this is a really clever use of webhooks, love how you streamlined the entire process without needing a custom backend. Automating free product fulfillment based on reviews is such a smart way to boost engagement and customer loyalty. It's inspiring to see how automation tools can handle complex flows that used to require months of development. Speaking of engaging experiences, I've been exploring how platforms like yono games 🔥 create seamless user journeys with their instant-play mechanics and reward systems. The way they integrate smooth gameplay while keeping users engaged feels similar to how you're using Klaviyo to drive repeat customer interactions. Thanks for sharing this detailed breakdown, always exciting to see what's possible with the right automation setup. Thanks!