When does the attribution window start?

Forum|Forum|1 year ago
July 18, 2025
3 replies
112 views

Hey folks

I’m setting up my attribution window, but I don’t understand when it starts. Does it start with my Email campaign being received by my contact, or by my contact opening or clicking on my Email?

Does anyone have a better understanding?

Thanks

Best answer by Byrne C

Hi @DualTechMarketing,

I wanted to quickly chime in and let you know that the conversion window does begin when an email/SMS is received. According to our Understanding Message Conversion Tracking article, “The conversion period begins when a subscriber receives a message. Only follow-up actions that occur within the conversion period or attribution window count.”

This means that if your attribution window is 5 days, and placed order is your conversion metric, a person has 5 days from receiving your email to open it and then purchase, for that purchase to count as a conversion.

Let me know if I can answer any additional questions!

StefanUE

Champion & Partner

Hey @DualTechMarketing, great question!

To answer it in brief, the attribution window starts from the moment the triggering action is taken, i.e. opened or clicked email (or just clicked, if that’s how you set it up). So, it’s not related to when the email is received.

You can find out more in a different community post here, which explains this in lots more depth.

Hope this helps!

Get in touch at https://www.linkedin.com/in/stefan-milicevic-706331137/

whereisjad

Expert Problem Solver IV

@DualTechMarketing if you are admin role for your Klaviyo account you can view and adjust your attribution settings from this link https://www.klaviyo.com/settings/attribution

— Jad A | Klaviyo + Shopify + API Integrations Specialist • 7+ Years' Experience Helping with new setups, seamless integrations, and API connections—happy to connect. http://ja-technical-consulting.xyz/

Byrne CAnswer

Community Manager

Hi @DualTechMarketing,

I wanted to quickly chime in and let you know that the conversion window does begin when an email/SMS is received. According to our Understanding Message Conversion Tracking article, “The conversion period begins when a subscriber receives a message. Only follow-up actions that occur within the conversion period or attribution window count.”

This means that if your attribution window is 5 days, and placed order is your conversion metric, a person has 5 days from receiving your email to open it and then purchase, for that purchase to count as a conversion.

Let me know if I can answer any additional questions!

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