Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training.
In this strategy session, Leverage A/B testing in Klaviyo, we focused on how to remove guesswork from marketing decisions and replace it with a clear, data-driven testing approach. This session was designed for marketers who want to test with confidence, optimize performance, and drive measurable KPI impact.In this session, we covered:
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What an A/B test is — and when it’s the right tool to use
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How to plan an A/B test using clear hypotheses and KPIs
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A/B testing best practices (and common mistakes to avoid)
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How to use Klaviyo’s core A/B testing features across campaigns and flows
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How to evaluate results and apply learnings to future tests
You can find a session recording below:
This is a high-level strategic training focused on building a strong A/B testing mindset and framework. We understand you may need additional guidance to design experiments, configure tests in Klaviyo, and confidently interpret results.
Below you’ll find a curated list of articles and resources that provide tactical, step-by-step guidance for running effective A/B tests in Klaviyo:
Foundational + how-to:
- What is a/b testing
- Best practices for A/B testing reference
- How to A/B test a flow
- How to A/B test a Campaign
Advanced strategy and experimentation depth
- 12 ecommerce A/B testing best practices for forms, SMS, and email marketing
- 5 actionable ways to make smart A/B testing work for you
- 6 use cases for random sample branching—an underrated A/B testing approach
Need more strategic guidance and industry expertise to build a scalable A/B testing program and make confident, data-driven decisions? Visit our Klaviyo agency partner directory for our list of partners or submit a request and let Klaviyo match you.
If you have additional questions, thoughts, or ideas, please share them below in the comments!
Anouska | Customer Education Specialist
