I’m creating emails for a brand whose primary customers are 60+
I want to make the discounting process as easy as possible for them. I feel like copying and pasting (especially on mobile) could cause some friction.
What’s the best method to provide them with a good discounting experience?
Best answer by KatherineB
Hi
The easiest way would be to auto-append coupons in your URLs so they apply automatically at checkout.
This article tells you how to do it for a Shopify Store.
You can link to your homepage and auto-append the coupon this way:
mysite.com/discount/CouponName (where CouponName is the name of the Coupon in Shopify for a static code)
mysite.com/discount/{% coupon_code 'CouponName' %} (for dynamic codes in Klaviyo - this would be the name of the coupon code for the unique codes
If you wanted to link to a different page, for example, a product page, you can use this format: mysite.com/discount/{% coupon_code 'CouponName' %}?redirect=/new-path but if there is a previous “?” in the link, you need to change it to an ampersand (&).
In terms of copying the code, my recommendations would be to make the text very big, and not part of a button, which is harder to copy.
Hope this helps!
Katherine
+23Hi
The easiest way would be to auto-append coupons in your URLs so they apply automatically at checkout.
This article tells you how to do it for a Shopify Store.
You can link to your homepage and auto-append the coupon this way:
mysite.com/discount/CouponName (where CouponName is the name of the Coupon in Shopify for a static code)
mysite.com/discount/{% coupon_code 'CouponName' %} (for dynamic codes in Klaviyo - this would be the name of the coupon code for the unique codes
If you wanted to link to a different page, for example, a product page, you can use this format: mysite.com/discount/{% coupon_code 'CouponName' %}?redirect=/new-path but if there is a previous “?” in the link, you need to change it to an ampersand (&).
In terms of copying the code, my recommendations would be to make the text very big, and not part of a button, which is harder to copy.
Hope this helps!
Katherine
Hi
Thank you!
Are there any potential pitfalls with this process?
Is there any reasons that might pop up where the code would not automatically apply and the customer would be left in no-mans-land?
+23Hi
The biggest pitfall I could see would be if the name of the coupon is misspelled then it wouldn’t add properly.
Katherine
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