If you had just 2hrs to add some optimisations to email on your Klaviyo account, what high priority tasks would you recommend for the best impact on revenue?
Solved
What can I do in 2hrs for the biggest impact on my Klaviyo emails?
+6Best answer by alexratcliff
Hi
Here would be my top 5 🤗
- CTA’s - make sure these are visible on every send and they go through to the relevant PLP, nothing creates a more frustrating user journey than this.
- Product blocks - Again using these to reduce the friction between email and site, making it as easy to shop as possible.
- Cross sell - Always try and cross sell your product range to increase AOV and revenue.
- Engagement - Ensure you are sending to engaged customers (i would segment these as opened email, clicked email or placed order in the last X days dependant on your brand).
- Personalisation - Adding customer data in can really draw a person in, whether it’s first name, location, purchase behaviour. As simple as a call out in the subject line can really grab attention!
Hope these help!
Alex
+5Hi
Here would be my top 5 🤗
- CTA’s - make sure these are visible on every send and they go through to the relevant PLP, nothing creates a more frustrating user journey than this.
- Product blocks - Again using these to reduce the friction between email and site, making it as easy to shop as possible.
- Cross sell - Always try and cross sell your product range to increase AOV and revenue.
- Engagement - Ensure you are sending to engaged customers (i would segment these as opened email, clicked email or placed order in the last X days dependant on your brand).
- Personalisation - Adding customer data in can really draw a person in, whether it’s first name, location, purchase behaviour. As simple as a call out in the subject line can really grab attention!
Hope these help!
Alex
+34Hi
This is a fantastic and fun question to ask in the Community!
In addition to
I wonder if any of the other Community Champions have their thoughts to share?
Kylie
+32Hi
Thanks for the tag
Love the 2 answers above - for me personally and with only 2 hours to spend I would focus on building out as many Flows as possible.
If you create evergreen flows such as Abandon Cart, Browse Abandonment, Welcome Series, Post-purchase & Winback, these will continue to drive revenue for you once set up. Klaviyo comes pre-built with a large library of flows to get you started.
There’s a great article on this on the help centre - Getting started with flows.
Hope that helps!
Thanks
David
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