Great tip Jemma! Thanks for posting @stephen.trumble.  I’m seeing brands start their BFCM sales earlier and earlier each year.  If reading this, post in the comments of when you plan to start, I’d be curious to hear. 

Email has been a great channel for us during this time as cold audiences can be hard to reach and expensive during this time with all the ad dollars and marketing activity happening (and I’m not just saying that because this is a Klaviyo community :))