Product Updates & Announcements

Hey Klaviyo Community!This Black Friday and Cyber Monday, let's elevate our personalization game! We want to see your most creative and effective strategies for delivering hyper-personalized experiences to your customers.Challenge: Hyper-Personalization HackObjective: Share your best strategies for hyper-personalization that creates a truly tailored experience for your customers.How to Participate:Think: Reflect on a personalization technique that has made a significant impact in your marketing efforts. Consider strategies that go beyond the basics, making customers feel like the message was crafted just for them. Share: Post your hack in the comments below. This could involve leveraging customer data in unique ways, creating dynamic content, or implementing a personalization strategy that has worked wonders for your brand. Engage: Explore

Today’s customers expect a personalized experience when interacting with a brand. In fact, 71% expect it every time, and 76% are frustrated when they don’t get it. As this holiday season kicks off, it’s critical to capture and retain customers through strategic, personalized digital experiences. Here are 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences: Drive up average order value by making it easy to order multiple items in a bundle. Use the product analysis to determine the best bundles or sample packs to create based on products that customers commonly buy together

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the third Champion superstar of 2024! 💫 And the June Champion Spotlight goes to (drum roll please): Joe Hsieh @retention   Joe is a three-time returning Champion and about to hit a huge mile

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other i

Hi folks, We’ve created a French-language group to give our French-speaking community members a place to discuss ideas and develop strategies with one another. In the group you’ll find:Updates about our Klaviyo’s French-language services  Links and summaries to our latest French guides and research reports Alerts about upcoming webinars and training courses that are available in French  Advance invitations to our customer events in France Awesome experts from our French partner agencies to chat toDo come and join us :)Merci et à bientôt ! 

Klaviyo Portfolio the smartest way to manage all your accounts in one place.  “We’re really excited about the portfolio release - moving faster, saving time. It really allows us to streamline and be nimble.”Courtney Meehan, Liberated Brands Deeper insights- Unlock valuable insights, monitor your performance across all your brands, and identify more opportunities.Better forecasting- Easily monitor spending with billing and usage tracking in a single view. Faster execution- Instantly clone all your marketing communications for a consistent customer experience.Simpler operations

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok  Key use cases for TikTok:  Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage t

Would you be willing to spend 10-15 minutes participating in a simple exercise to help us understand how you naturally group and prioritize information?    As a token of our appreciation, participants who complete the exercise will be eligible to receive a $10 gift card.   Update: only current Klaviyo users are eligible for this study! To participate, simply click on this link! Slots in each session group are available on a first come, first served basis; you must include your email address and region

Hello Community,  I’m happy to announce some exciting news regarding our Champions program! 🏆 We are now accepting customers into our Champions program!  That’s right, we have hand-selected 11 amazing industry and digital marketing experts who are excited to share their accumulated knowledge and experiences with our greater Community so we can all learn and grow together!  Our customer Champions are in every region of the world and their industries range from fashion, jewelry, beauty, alcohol and food.  Please give a warm welcome to these inaugural customer additions to our 2024 Champions cohort: 👏 North AmericaTroy Petrunoff @ True Classic

What are your areas of expertise in Klaviyo? Automations and segmentation What size is your company? SMB What is your company’s industry? Apparel  What message do you have for people new to Klaviyo? Don't get overwhelmed, start simple What is your favorite part of Klaviyo? Flows Why did you want to be a thought leader in the Klaviyo Community? I wanted to become a thought leader and advocate

What are your areas of expertise in Klaviyo? Multi-Brand e-commerce, large portfolio, profit What size is your company? Middle Market What is your company’s industry? Alcohol What message do you have for people new to Klaviyo? Klaviyo has many powerful features, but you need to understand what you are trying to achieve before trying to use everything. Segmentation for example is incredibly powerful but how you segment is important and not always obvious. What is your favorite part of Klaviyo? Behaviour tracking, variables, and content

What are your areas of expertise in Klaviyo? Integrations, API, segments, deliverability, advanced automations, building cohesive journeys What size is your company? Enterprise What is your company’s industry? Jewellery and Accessories What message do you have for people new to Klaviyo? Their documentation is solid, start there for education What is your favorite part of Klaviyo? That they develop features by listening to the customer

What are your areas of expertise in Klaviyo? Campaign Segmentation, Advanced Flow Strategy, SMS, Reporting What size is your company? Middle Market What is your company’s industry? Outdoor Apparel What message do you have for people new to Klaviyo? I've worked with Klaviyo as both an agency partner and a client, and it has been the best experience of any technology partner in my career. Building a robust Klaviyo strategy takes time, testing, and adaptation, but I've been able to achieve incredible results. If you're looking to grow your email and SMS revenue, you've come to the right place. Take your time and have fun.

What are your areas of expertise in Klaviyo? Segmentation, personalisation, flow triggers What is your company’s industry? Beauty & Skincare What message do you have for people new to Klaviyo? Get the basics right, there are lots of resources to help you. Once you've done that focus on delivering value to your customer, share more about the product you have, give them something to look forward to and be helpful. Don't be scared to try new things alongside the tried and tested. What is your favorite part of Klaviyo? All the data available that I can use to help make bette

 What are your areas of expertise in Klaviyo? Ecommerce, Story Telling, Content that drives website users What size is your company? SMB What is your company’s industry? Food & beverage Why did you want to be a thought leader in the Klaviyo Community? From my past experience as a Fedex Entrepreneur Advisor, I learned that I was passionate about helping other like minded people grow their skill sets to better use the tools that were available to them. My startup before I came to PPX focused on growing over a hundred ecommerce brands online and I enjoy the thought discussions that came with being on calls and webinars with so m

What are your areas of expertise in Klaviyo? Campaign and flow emails and SMS sending What size is your company? SMB What is your company’s industry? Fashion Why did you want to be a thought leader in the Klaviyo Community? I have used many different CRM platforms, and like how Klaviyo is constantly updating and moving. I also have a great relationship with our CSM, who has offered me so many valuable insights. What message do you have for people new to Klaviyo? Test, test and test again! And a

What are your areas of expertise in Klaviyo? SMS, EMAIL - specifically quite strong in flows. Integrations and using them to also build flows. What message do you have for people new to Klaviyo? Just dive right in! There is so much to leverage within the platform to automate and grow your CRM initiatives that will lay the groundwork to bolster the rest of your marketing strategy. What is your favorite part of Klaviyo? Flows! There is so much power to be recognised about a well timed, targeted and communicated flow that will help your business grow whilst nurturing customers new and existing. What is your company’s industry? Fashion / swimwear

What are your areas of expertise in Klaviyo? Email, Pop Ups What size is your company? Middle Market What is your company’s industry? Apparel What message do you have for people new to Klaviyo? Start slow (focus on the basic flows and keeping it simple), and then build out based on testing. g. What is your favorite part of Klaviyo? The usability and number of integrations. Why did you want to be a thought leader in the Klaviyo Community

 What are your areas of expertise in Klaviyo? Holistic Customer Journeys: Email, SMS, Push Marketing (Flows & Campaigns) & Forms What size is your company? Enterprise What is your company’s industry? Fashion What message do you have for people new to Klaviyo? Though any new system can be overwhelming at first, Klaviyo is super intuitive to use and the team offer a wealth of knowledge and information across their Help Centre that'll see you become a platform expert in no time. When used strategically, owned marketing channels can be some of the most profitable and engaging for your customers - usi

What are your areas of expertise in Klaviyo? Harnessing customer engagement and community, brand values through CRM, personalisation, email vs SMS, cutting through the clutter, flows that convert, when to exclude customers from marketing What size is your company? SMB What is your company’s industry? Beauty What message do you have for people new to Klaviyo? Get stuck in! Walk before you run, but just have fun learning along the way. It's easy to navigate, intuitive and a powerful platform that boosts marketing effectively. When it doubt, there are endless Help Center and Support pages where you get tips from the community. Once you figure it out, it's so satisfying. What is your

We have recently launched a new addition to our ecosystem of 350+ integrations: our Pinterest integration.  Why Pinterest? It’s a platform for inspiration at the intersection of search, social and commerce.   As a leading full-funnel solution that drives people from discovery, to decision, to purchase, all in one place, Pinterest continues to drive impact for brands—especially those offering luxury products.  Now, with the new Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortl

Have you ever read a review before you purchase a product? Then you know that product reviews influence purchases considerably. In 2023, Klaviyo Reviews hit the market as a built-in reviews solution that made everything you do in Klaviyo smarter. From adding product review data to customer profiles to displaying reviews across different touchpoints and using existing templates for effortless design, Klaviyo Reviews seamlessly integrates with all aspects of your marketing strategy—from the same powerful platform.And as of June 2024, Klaviyo Reviews now services WooCommerce merchants. Create connected marketing experiences with reviews dataYou want to build the kind of customer relationships that make people think of you the next time they go shopping. Every interaction you have is an opportunity to deepen those relationships—and that includes reading reviews.

 Integrating third-party systems with Klaviyo has always been crucial. It’s what allows you to strengthen your personalization, segmentation, and analytics.Building integrations has been a core priority for us since day 1, and with help from our growing ecosystem, we now have over 350+ pre-built integrations. We wanted to update you on the infrastructure investments we’ve made.Introducing the Integrations Generation Framework (IGF)IGF is our internal framework designed to simplify and accelerate the development of integrations. It: Eliminates redundant boilerplate code  Allows integration creators to configure unique actions declaratively and

The wait is over. Introducing The Klaviyo Power Up, our new all-in-one support center. Designed to enhance your experience and grow your business, efficiently and easily.With The Klaviyo Power Up, you can:         Find newly curated resources to guide your growth Attend live & on-demand courses Connect & collaborate here on the Klaviyo CommunityWith the Klaviyo Power Up, you can find the answers you’re looking for, when you need them.

We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.The problemSMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.The solutionTo address these challenges, Klaviyo has launched the new SMS Reporting Dashboard