Product updates and announcements

The Klaviyo deliverability and compliance team is here to ensure that your messages are delivered to your recipients’ inboxes. Therefore we’re excited to host our AMA (Ask Me Anything). Your questions and our answers are shared below. Let us know in the thread what else we can help with!  How do I resend an email to customers without impacting my sending reputationGreat question! During the holiday season, you definitely want everyone to see and know more about your promotions. I recommend resending email only to customers who have not opened the first initial promotional outreach versus simply resending the campaign again. You can do this by either creating a new segment as your recipient group or by simply cloning the campaign and creating a segment of customers who have already opened the original email to be used as your exclusion group.The best way to r

Klaviyo just released a powerful wave of updates that help brands convert faster, personalize better, and grow smarter with less manual work. Here’s what’s new:Klaviyo Reviews: Now with Meta Syndication, Video Reviews, and Embedded FormsKlaviyo Reviews now includes the must-have features many brands have been waiting for.Meta Syndication: Display your product reviews directly on your Meta storefront to boost conversion with consistent social proof across platforms. Video Reviews: Let customers share video feedback to build trust, deepen engagement, and improve purchase confidence. Embedded Reviews in Forms: Klaviyo is the only platform that allows you to embed reviews directly into sign-up forms, helping turn social pr

Welcome to our Solution Architect AMA! Struggling with API and webhook development? Need advice on optimizing your integrations and tech stack? Looking for best practices on data management? Having trigger issues that no one seems to have a proper answer to and you are beginning to feel like throwing your tech to the wind and moving to a small town in the Italian country-side? Take a deep breath, let your computer cool down, and don’t worry. You're in the right place, surrounded by the right people — the experts who LOVE solving problems.From August 18-25, four of our solution architects, @Nina , ​

  Hey Klaviyo Community! My name is Jenn Brisebois, and I’ve spent the last 4 years deeply invested in making sure that Klaviyo is providing best-in-class online resources so that customers of all sizes can learn and grow with ease. Over the years, we’ve built up quite a following of live training superfans, diehard Klaviyo Academy students, a roster of Community Champions, and users who have made the Help Center their best friend.  But our motto at Klaviyo is that no matter how much progress we’ve made, we are only 1% done. I’ve  been committed to pushing our team to create free educational resources that blow our competition out of the water, and make our customers say “now THIS is what sets Klaviyo apart”. That’s why

We’ve launched three exciting updates designed to make your marketing more powerful, personalized, and connected. App MarketplaceDiscover and install apps that extend Klaviyo’s capabilities through our new App Marketplace. This central hub lets you seamlessly integrate with tools across ecommerce, loyalty, support, and more. Intuitive search, in-depth listings, and simple OAuth setup make it easier than ever to enrich your data and supercharge your marketing automation. Learn more. Model Context Protocol Server AI-first teams can now connect their locally hosted AI platforms (like Claude Desktop, VS Code, and Windsurf) directly to Klaviy

Welcome to our Deliverability AMA!Struggling to hit the inbox? Wondering why your open rates have dipped, or what a spam trap even is? You’re in the right place.From July 21–28, 2 of our deliverability experts, ​@Shareen and ​@Hugues, are here to answer all your questions, big or small. Whether you’re troubleshooting a drop in engagement or trying to decode sender reputation, we’re ready to help.Drop your questions in this thread any time during the AMA window, and we’ll respond by Monday, July 28.Let’s get your emails where they belong: the inbox.Ask away! 👇This AMA is now closed - feel free to ask any questions to the general Community by clicking on the “New Post” button in the upper right corner. 

You asked for more visibility, and now it’s here. We’re excited to announce that our product roadmap is now live and open to our community. Why check it out?As a Community member you already have access, now’s the time to use it.Explore what’s coming next, watch features come to life with guided videos, and get the chance to shape the future of Klaviyo through beta trials and early feedback opportunities. What you'll find: Sneak peeks at upcoming features Behind-the-scenes insights from our product team Opportunities to influence development by sharing your thoughts Beta invitations before public release Get the first look. Go behind the scenes with our product team and see what’s launching soon.👉 Visit the

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 

We’re excited to announce an async AMA (Ask Me Anything) with two of our very own Product Marketing Managers: Shirley Chen and Jon Palmer. We just recently announced our new features from this past quarter and our focus on omnichannel marketing. You can learn more about the features on the blog.Here on the Klaviyo Community it’s now your chance to hear from those closest to product development and the strategy behind these updates so we welcome you to ask any questions or feedback that you have on your mind. How it works:Drop your questions below anytime from June 24 - July 1

New integration features just landed, and they’re all about helping you do more with what you already know about your customers.This quarter, we’ve rolled out updates that make your Klaviyo data even more powerful across loyalty, support, and paid media. Highlights include:Gorgias: Smarter support + marketing alignment with multi-brand ticket syncing TikTok: Sync Klaviyo segments directly into Ads Manager to boost ROAS Thanx: Use loyalty tiers, point balances, and birthdays to create VIP-level personalization for restaurantsWhether you’re building retention flows, launching ads, or streamlining support—these updates are here to help you move faster and connect deeper. Learn more.  And let us know in the comments:Which integrations have you tried

You’re tracking the right metrics—but are you acting on them? Too often, ecommerce teams treat reporting as a ritual. The result? Polished dashboards, unused insights, and flawed decisions. We’ve teamed up with @Searchspring to bring you, Volume 2 of Grow 25: The Insights Edition is built to break that cycle. Created with leading ecommerce experts, it’s a hands-on guide to turn data into commercial clarity.Download the guide here.  

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance.

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email ad

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in you

Hello, Community! I’m Devin, a Senior Product Manager at Klaviyo Hi everyone! I’m excited to introduce myself and share a bit about what I’m currently working on. As a Product Manager, my job is to ensure that the products we build are not just functional, but genuinely useful, enjoyable, and empowering for all of you. Your feedback is invaluable in helping us shape and improve our features, so I’m eager to start this

Klaviyo’s Consumer Pulse provides weekly insights to help you navigate shifting consumer behavior in a volatile economy. Recent data shows consumers are highly price-sensitive, responding to deep promotions and increasingly favoring American-made products—yet trust, transparency, and brand value are also driving decisions. Week of May 19Memorial Day is emerging as an early indicator of shifting consumer behavior, with shoppers starting holiday purchases sooner due to concerns over pricing and inventory. As confidence remains fragile, brands must adapt by communicating clearly, emphasizing availability, and planning ahead to meet evolving expectations.👉 Read the full Consumer Pulse

I was so excited to get the chance to connect with Emily Ley, Founder & CEO of Simplified®, specializing in premium planners, organizational tools, and home management systems. Emily has been actively sharing her perspective on the current economic landscape and how it has impacted her business, we’ll dive deep into this subject on May 29th at 12:00pm EST - you can learn more and register  👉 HERE 👈Let’s first learn a little more about Simplified. About Simplified My mission with Simplified is to inspire and empower women with the tools they need to simplify their lives. We're more than just a planner company - we create tools that equip, empower, and inspire busy women to simplify their lives so

To all our German speakers out there:Es ist soweit: Das erste deutschsprachige Training von Klaviyo kommt! 🇩🇪 Hallo, ich bin Melody, Customer Education Specialist bei Klaviyo 🙂 Bei "Erste Schritte mit Klaviyo" zeige ich dir, wie du mit unseren Best Practices das Potenzial von Klaviyo voll ausschöpfen kannst! Und weil wir alle Listen lieben 😉 , gibt es eine Checkliste zur Kontoeinrichtung und die Erste-Schritte-Checkliste noch dazu.So kannst du sofort mit Klaviyo loslegen! Das Training deckt folgende Themen ab: IntegrationenAnmeldeformulare, FlowsKampagnenListen und Segmentesowie Nächste Schritte. Wann?Am 29.4. um 11 Uhr 🤠 Hier ist der Link:

Unlock the power of the marketing funnel: A webinar for entrepreneurs and small business owners The marketing funnel is your roadmap to effective marketing. It helps you engage customers, whether they’re discovering your brand for the first time or returning for another purchase. Join us for a step-by-step breakdown of the marketing funnel and learn how to turn theory into action.  Whether you’re launching a new product or looking to grow your business, understanding the funnel is key to marketing with confidence.  When? Apr 29, 11:00 AM EDT👉

 We’ve all been there - diving into digital marketing and figuring things out as we go. Whether you’ve been in the game for years or are just starting out, there’s always something we wish we knew sooner. This post is all about sharing those nuggets of wisdom.What do you wish someone had told you when you first started your digital marketing journey?  What lessons have you learned the hard way that could help someone else avoid the same pitfalls?Drop your advice, tips, and insights here to help others navigate the ever-evolving world of digital marketing with a little more confidence. Let’s support each other and grow together. Can’t wait to hear your stories and advice!  

🎉 Community Member Appreciation Week is here – Win up to $500 in gift cards! 🎉We’re rolling out the red carpet for YOU this week — it’s Community Member Appreciation Week, and we’re celebrating all the amazing contributions you make every day. Whether you’re asking great questions, sharing helpful insights, or just joining the conversation, this is your moment to shine!💬 Here’s the deal:Engage in the Klaviyo Community this week — post, reply, react, or start a discussion — and you’ll be entered to win gift cards valued up to $500 from top brands like:Dollar Shave Club Glossier Birkenstock FashionNova AS Beauty Filson Dagne Dover The sak Fishwife Tecovas Happy Wax Ministry of Supply Daily Harvest💡 The more you participate, the better your chances of winning. We’ll be