Product updates and announcements

Hi Klaviyo Community, My name is Shannon and I’m a technical writer on the Customer Education team. Today, I’m excited to announce that we’ve launched our first-ever Klaviyo Developer Portal. The Developer Portal will make it easy to navigate Klaviyo’s APIs and new developer guides to drive customer growth. If you’re building a new Klaviyo application, integration, or are interested in becoming a Klaviyo tech partner, the Developer Portal is the perfect resource to get you started and help you along your journey. Check it out at developers.klaviyo.com! The launch of the Klaviyo Developer Portal is one more step to making Klaviyo a platform that developers love. We are excited to continue to grow our developer experience in early 2022, so stay tuned for more! If you have any feedback on the Developer Portal or your experience developing with Klaviyo’s APIs in general, we’d love to hear from you. You can submit your feedback via the form in the site footer - click on Submit API Feedback.

️ This week’s Friday FAQ: What is Klaviyo Showcase?️Join Chanel for a 60-second rundown of one of Klaviyo’s newest features, Showcase. To get some personal inspiration, visit showcase.klaviyo.com!Let us know your favorites in the thread!

Prepping for the holiday season can creep up on you and before you know it, it’s that busy time of year! We’ve got your back with tips posted every week to make the most of the time between now and the end of month. Before building out your holiday content calendar, it’s important to identify the groups of people that you want to target during the holiday season.  Here are four key segments that you should build: BFCM Window ShoppersBFCM browsers navigated through your site during BFCM, but never purchased. They have clearly demonstrated an interest in your holiday offerings, but may just need an extra discount or incentive to sweeten the deal. Stress the urgency or exclusivity of your offer with messaging like “order now to get it by Christmas” or “quick - deals won’t last!”Segment definition: If someone is in or not in a List Is in Main List What someone has done (or not done) Viewed Product is at least X in the last X days/weeks What someone has done (or not done) Plac

Cyber Weekend is finally here! This is our third and final weekly tip to help you maximize your Black Friday/ Cyber Monday marketing blueprint. Today, we’ll cover a last minute email checklist featuring content best practices and brand examples to set you up for success. Let’s dive in!Previous Cyber Weekend topics: 5 Key Segments to Target This Black Friday Using SMS This Cyber Weekend Where Should I Start?In order to take full advantage of Cyber Weekend, it’s important to have a number of actions set up in your Klaviyo account prior to sending any emails.Use the following checklist to perform a quick account audit to ensure that you have the necessary campaigns, flows, and other recommendations ready for Cyber Weekend!  Last Minute Email ChecklistMust-haveBuild these recommendations in your Klaviyo account if you haven’t already done so: Integrate your ecommerce store with Klaviyo Sync your contacts from your previous email service provider (ESP) Set up an abandoned cart flow

Guess what, Cyber Weekend is next week! This is our second of three weekly tips to help add that extra oomph to your Black Friday marketing strategy. Today’s topic is SMS!How can SMS drive sales this holiday season?Inboxes get competitive on Cyber Weekend — you may even be seeing promotional emails already. While an email might get buried in an inbox, recipients typically see SMS messages right away. Send your most critical messages by text to ensure your subscribers can take advantage of your promotion. When Should You Use SMS?SMS is a great channel for your most important messages. This BFCM, consider using SMS to:Announce your Black Friday campaign like the Maniscripting Journal Announce your Cyber Monday campaign like Girder Music, or send a promotion reminder  Send a last chance reminder SMS two hours before your promotion ends, see BB Frösch for inspirationFind more inspiration on the Klaviyo Showcase!Tips for Timing Your MessageThere are only so many messages carriers can send a

️This week’s Friday FAQ: What are SMS quiet hours?️This recently released SMS messaging feature allows you to make sure you're not disturbing users unnecessarily. Watch today to learn how to implement them in your Klaviyo Flows. You can also check out last week’s FAQ: How have you been using SMS to connect with your customers? Let us know below!

This week’s Friday FAQ: What’s the plan after Cyber Weekend is over?Last year we saw increased ecommerce spending leading up to December 13th, so continue your marketing efforts even after Cyber Weekend is over.Join Taylor for a 60-second rundown on ways to maximize your revenue beyond Cyber Weekend Check out our Cyber Weekend themed live trainings and self-paced Academy courses as well!  What are some of your plans after BFCM? Share with us to start those creative juices flowing with others!

Cyber Weekend is almost here! Each week leading up to BFCM, we’ll be sharing helpful tips here on the Community to make this your best BFCM yet!This week, make sure you’re sending your messages to the right people at the right time with segmentation. We’ve put together 5 key segments that any brand can create and target this BFCM: Send ToSegment #1: Engaged SubscribersOne of the most important groups that you’ll send to over the course of Cyber Weekend. Engaged subscribers are always excited to read your messages.Segment #2: VIP CustomersVIP’s are customers who purchase from you recently, frequently, or at a high volume. A VIP segment can be a major driver for your BFCM promotions.Segment #3: Last year’s BFCM buyersSubscribers who shopped with you last BFCM are a great group of potential buyers this year as well, even if they haven’t purchased from you since.Segment #4: Window shoppersWindow shoppers have been eyeing your products, but haven’t yet purchased. Your Cyber Weekend promotio

Hey Community! Can you believe it’s already November?!  We can’t either! We are back with another edition of our Community Shoutouts. Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice.  We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community!  A big thanks to these users: @ryonwhyte@JayH@thejadeleaftea@Mailbox Manny    Hot Tip  : @JayH shared with the Community that Woocommerce users can use Smart Coupons to create bulk coupons. Thanks for the tip!  Check out the conversation here to learn more!    Question to the Community  : Do you have any tips or tricks to share about coupons and how you

In our October Klaviyo Product Event, we announced new ways to leverage your unique brand to build strong connections with your audience. We introduced new features for email and SMS that were designed to enable you and your team with faster and more efficient ways to bring your campaign ideas to life. The value that comes with having your email and SMS channels under one roof cannot be understated. Catch the highlights on our event recap post for exciting new features available now. Klaviyo makes it easy to find the inspiration you need to create your own campaign.Showcase: A gallery of high-performing email designs and copy created by real Klaviyo users to provide you with the inspiration you need to fuel your own successful campaign.Bring your creative ideas to life. Template Editor Improvements: Updated with a fresh, friendly interface. Upgraded features make designing a more intuitive experience so you can bring your brand to life with minimal effort. Choose from dozens of beautif

Here in the Klaviyo Community, we are always looking to improve the user experience.We want to hear from you to better understand how we can best serve your needs as valued members of our community.Fill out this survey to help us improve the community experience!  -DD

Hey Community! Our mission is to create a collaborative space for our users to learn, grow, and share with one another as they progress as e-commerce businesses. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. In fact, this is what makes our Community not only special, but thrive! We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community!Thank you for your positive impact over the last month!@retention  @tiebar  @Reestar  @Diyafury  Let’s congratulate them and share any stories of how you’ve been impacted by these four users! We’d love to hear it! 

Hi Community,  I’m Anthony from the Product Marketing team at Klaviyo, and I’m so excited to share a new feature that will allow you to easily enhance style & personalization in your forms.  I present to you...Side Images in Forms! No longer do you need to have a workaround to add a side image in your form – now, all forms can contain side images. Some additional details:   Each step of a form can have a different side image, which allows you to further tailor relevant images for each step’s messaging. (Remember, we recently launched Multi-Step Forms!)  Side images by default will not show on mobile, so forms retain a smaller width and work better on smaller screens – this can always be adjusted in settings.    Adding side images is available in the form builder today. Check it out here! For any questions, please refer to the article: How to Add Side Images in Signup Forms, or leave a comment in the thread below.We would LOVE to see some examples of how you are going to use this

Ownership means so much to a business: your brand, your data, your customer relationships. You’ve worked hard to build it all. At our second Klaviyo Product Event, we announced new ways to grow your business without sacrificing ownership.Catch the highlights on our event recap post, and check out the video of all the exciting new features available now.  Which of the features we released will you try first? We’d love to hear how you plan to incorporate these into your marketing strategy. Let us know in the comments below! Make sure to join our Post-Klaviyo Product Event Live Q&A session tomorrow to ask your questions on the product features covered from the event!    Looking for more helpful resources?Price Drop Triggers - Price Drop Triggers are simple automations you can set up in minutes.* They alert your text and email subscribers when a product they’ve fallen in love with—but couldn’t afford originally—goes on sale at a lower price. Set up a Price Drop Trigger Guide to Creatin

With so much change happening recently around data privacy, we wanted to break down the critical updates and offer tips to navigating the new regulations. To do this, we’ve tapped a handful of marketers, agencies, and tech partners to share their insights and created resources that everyone can learn from and use to find solid footing in this shifting landscape. Visit our new Data Privacy hub to learn: What the privacy changes are How they could affect you and your business Tips to prepare now  There’s so much change on the horizon, especially with recent consumer privacy updates, like Apple iOS 14.5 and Google phasing out 3rd party cookies in 2023. Klaviyo exists to help merchants be successful, so we’re doubling down on learning as much as possible and sharing with you whatever we can to help you navigate this new era. To keep updated on all the latest news, commonly asked questions around data-privacy, and to see how other brands are adapting to these changes, be sure to check o

Hi Klaviyo Community, I’m Nate from the Product Marketing team at Klaviyo, and I’m excited to share new product updates in June. Our latest product updates give you more ways to grow your email subscriber list and engage your customers with SMS marketing. We’re continuing to support your growth and independence with these new tools that will help you create even more relevant, personalized customer experiences at scale. A snapshot into what’s now available: Sending SMS in Canada (finally!) Collecting email & SMS subscriptions together on mobile with Two-Step Forms Automatically inserting personalized images in text messages with Dynamic MMS Spinning up subscription forms quickly to build lists with Quickstart Forms Accessing a library of pre-built reports to answer key business questions with Reports Library  Want to learn more? Check out the launch blog post that goes into all of the details (check out the full video on Twitter or LinkedIn).Want to get started with SMS tod

Hi Klaviyo Community! I’m Elise from the Academy team, and I’m excited to share Klaviyo’s new login experience with you. Now redesigned for improved accessibility and readability, it’s still as easy as ever to manage your marketing and customer data through Klaviyo. You don’t need to take any action:  your login credentials and security settings are all exactly the same, and you can still log in at www.klaviyo.com/login. Check out our new look or create an account today! - Elise P.S. Questions? Concerns? Love the new look? Let us know below!