The past quarter has been packed with product releases and it can be hard to keep up. Here’s a straightforward recap of what shipped in Q3 2025, including the updates people have asked for most often, and the rest of the improvements that might help you get more out of Klaviyo.

Highlights

These releases are huge for Klaviyo, but also a huge win for users because some were fast-tracked or born out of customer feedback, support tickets, and search data – features many of you flagged as pain points or top-of-list requests.

• AI-powered Helpdesk (Sep 25): A workspace that gives faster, more accurate resolutions while surfacing upsell opportunities. Built to reduce the back-and-forth in customer support.
   
• Customer Agent (Sep 24): A 24/7 AI assistant that can answer FAQs, recommend products, update orders and returns, and hand off to your team with context intact.
   
• Omnichannel Campaign Builder (Sep 23): One of the biggest asks—finally, you can plan and send coordinated campaigns across email, SMS, push, and WhatsApp in a single flow.
   
• WhatsApp Messaging (Sep 24): Consistently one of the most requested new channels. Klaviyo now fully supports WhatsApp, including forms, replies, and automations.
   
• Forms Dual Preview (Sep 19): No more device toggling. Preview desktop and mobile versions of forms side by side while you design.
   
• SMS State Quiet Hours (Sep 23): Compliance concerns around quiet hours came up often. Now, flows automatically respect state-specific quiet hour rules.
   
• New Navigation (Sep 9): A faster, clearer account layout, designed in response to customer searches like “where do I find…?”
   

More updates you should know about

Email and creative

• AI Image Creation – Generate new visuals from scratch.
   
• Image Remix Improvements – Use multiple images, track versions, save edits.
   
• Shareable Email Previews – No more endless test sends.
   
• Drag-to-Resize Padding – Adjust designs directly on the canvas.
   
• Coupons in Personalization – Insert codes without leaving the editor.
   

SMS and mobile 

• Two-Way SMS expanded to Portugal, Switzerland, Finland, and Italy.
   
• Age Gating for regulated industries (tobacco, sexual wellness, firearms).
   
• Smart Translations – Create and send SMS in 68 languages.
   
• Self-Serve Custom Domains – Launch branded links in minutes.
   
• API Validation improvements – More profiles successfully created.
   
• One-Way SMS in Luxembourg with branded sender IDs.
   

Push and forms

• Full-Page In-App Forms for high-impact promos.
   
• Scheduling for In-App Forms to automate go-live and end times.
   
• Reviews in Forms to boost conversions with social proof.
   
• Back-in-Stock Forms for Shopify and BigCommerce.
   

Analytics and attribution 

• Omnichannel Attribution – GA4-style insights including site sessions.
   
• CLV by Segment Reporting – See average value across segments.
   
• Subscriber Growth Reports – Track opt-ins across channels.
   
• Push data now available in custom reports.
   
• Export Catalog Insights (repeat purchase timing, product pairing).
   

Apps and integrations

• Shopify Added to Cart Event now unifies multiple signals.
   
• Hospitality integrations: Cloudbeds, Mews, Zenoti, plus tailored segments/flows.
   
• Yotpo Migration App for profiles and consent data.
   
• Multi-Source Inventory sync for Magento 2.
   
• Catalog Flow Triggers for Magento 2, SFCC, PrestaShop.
   
• Data Warehouse Import for Snowflake & BigQuery Profile Sync.

Account, billing and compliance

• New in-app languages: Swedish, Dutch, Mexican Spanish, Polish.
   
• Clearer multi-sheet usage reports.
   
• Coupon low balance alerts.
   
• Security Action Center with personalized recommendations.
   
• Stronger password requirements with visual indicators.
   
• Email alerts for disconnected sending domains.
   
• Custom user roles for advanced account management.

Platform and performance

• New Event Pipeline built on Apache Kafka for speed and reliability.
   
• Improved Site Visitor Tracking for richer session data.
   
• Advanced typo handling to unify duplicate profiles.
   
• MCP Server to connect AI tools like Cursor and Claude into Klaviyo.
   

Why this matters

This quarter’s releases tackled these themes:

• Making campaign management easier across channels.
   
• Reducing repetitive work with AI and automation.
   
• Giving customers more compliance guardrails.
   
• Improving the everyday usability of forms, navigation, and reporting.
   

These updates should save you time, reduce risk, and expand the ways you connect with your customers.

Stay up to date with updates as they come through the What’s New page on the Klaviyo website.