Klaviyo AI or K:AI is Klaviyo’s built-in AI layer that powers agents, personalization, and automation across marketing and customer service workflows, all using your brand’s own data. It’s meant to let you take the lead while the AI handles repetitive tasks in the background.

Marketing Agent

• Launch-ready campaigns, flows, and forms – you just enter your site info and it gets to work. 
• It continues generating strategic creative ideas, optimizing performance, and helping you scale without manually supervising every step. 

Learn more about Marketing Agent here.

Customer Agent

• A 24/7 conversational assistant for your shoppers, answering questions, recommending products, resolving basic support issues. 
• Seamless handoffs to your live support team (with full context) when needed. 
• Works across multiple channels: web chat, SMS, email (beta), and more. 

Learn more about Customer Agent here.

AI-powered personalization everywhere

• Over 40 AI features are already built into Klaviyo’s B2C CRM — from smarter segmentation to predictive analytics (next-order, lifetime value, churn risk) to channel affinity and send-time optimization. 
• Generative AI features like Segments AI, Email AI, SMS AI, and Reviews AI are specially marked in the UI with a sparkle icon.