Apply to be a 2025 Community Champion
Learn and grow your ecommerce strategies to acquire and grow your customer base.
Recently active
Hi Community!  I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in.  Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti
Email marketing is an effective tool for businesses. While social media and influencer marketing are growing in popularity, email still provides a great return on investment (ROI).To optimize your email marketing strategy, you first need to understand how your competitors are engaging with your shared audience. Competitor analysis helps you uncover opportunities to improve your own approach.Here's a quick guide on how to conduct effective competitor research for email marketing.Identify top competitorsKnow exactly who your main competitors are. These are typically businesses that offer similar products or services and target the same audience as you.Direct competitors should be your focus, here. Their strategies may offer relevant insights to support your email marketing efforts.Look at:Competitors with a similar target audience Competitors that have a strong presence in your industry Those who might not be direct competitors, but are known for their exceptional email marketing efforts
Imagine writing a letter to someone you’ve never met—you’d probably struggle to make it personal. The same challenge applies to marketing without a clear sense of who your audience is. That’s where customer personas come in. These fictional profiles, built on real data, provide a window into the preferences, behaviors, and motivations of your audience. By sketching out your ideal customers—complete with their quirks, habits, and aspirations—you unlock the power to craft messages that truly resonate. Whether it’s leveraging behavioral data, demographics, or even asking your audience directly, customer personas help you go beyond generic communication to create personalized experiences that engage and convert. Ready to start? Let’s break it down.What is a buyers persona:A customer persona is a profile that represents a segment of your audience based on shared characteristics, preferences, and behaviors.Think of it as a sketch of your ideal customer persona—a fictionalized version that ca
hey everyone,I just put together a little online ROI simulator for anyone thinking about starting a referral, affiliate, or influencer program. It’s not tied to any specific service—it just uses general industry data plus your store’s info to give you a rough idea of what kind of sales boost you might see.I know a lot of folks here aren’t sure if referral programs are worth it, so maybe this could give you a starting point. Check it out if you’re curious—no strings attached. Just thought I’d share something that might help!https://www.referralcandy.com/roi-simulator
Hey Klaviyo Community!In the world of pop-up forms, timing is everything.Ecommerce brands optimize their forms because even small tweaks to display and behavior targeting can mean the difference between being invited to continuously market your products to someone for years to come and losing them forever.So when exactly should you time your forms?Instead of guessing or trying to figure out what everyone else is doing, use your own data to find the ideal timing for your audience. You can easily run A/B tests—or, better yet, use AI to save time and deliver even more accurate results.Fortunately for all those marketers (and you), the wait is over. You can now use AI to optimize your form display timing,get more accurate results from your A/B tests, and more.Stop guessing, and put your data in the driver’s seat. Here’s how.Tip 1: Use Klaviyo AI to find the best display time for your formsIn Klaviyo, you can use AI to run an optimization test—a series of experiments to optimize a sign-up f
Fellow Klaviyo users and enthusiasts, I wanted to highlight a new list growth strategy that you might have noticed mentioned in one of Klaviyo’s recent blog posts, “How to unlock Instagram as a channel for Klaviyo list growth”. I’m the founder of Gatsby - our integration syncs Instagram and TikTok insights to Klaviyo. And now with the added ability for Instagram users to opt into your Klaviyo lists directly from the social network. This update for List Growth is gaining momentum rapidly as it has quickly proven to be an effective strategy for clients. For instance, in one case study, a brand ran an Instagram giveaway and converted over 1,000 of their IG followers into email subscribers within a week. What makes this feature so great is its simplicity. Instagram users are not redirected off-platform to fill out a form, nor are they simply added to a list. Instead, they are fully opting in and subscribing to receive your Klaviyo email and SMS marketing without leaving their Instagram DMs
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)
As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif
