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Strategies for acquisition

Learn and grow your ecommerce strategies to acquire and grow your customer base.

  • 9 Topics
  • 27 Replies

How to Organically Grow Your List from Nothing

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9 Topics
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Strategies for acquisition
Tips for using AI to optimize forms

Hey Klaviyo Community!In the world of pop-up forms, timing is everything.Ecommerce brands optimize their forms because even small tweaks to display and behavior targeting can mean the difference between being invited to continuously market your products to someone for years to come and losing them forever.So when exactly should you time your forms?Instead of guessing or trying to figure out what everyone else is doing, use your own data to find the ideal timing for your audience. You can easily run A/B tests—or, better yet, use AI to save time and deliver even more accurate results.Fortunately for all those marketers (and you), the wait is over. You can now use AI to optimize your form display timing,get more accurate results from your A/B tests, and more.Stop guessing, and put your data in the driver’s seat. Here’s how.Tip 1: Use Klaviyo AI to find the best display time for your formsIn Klaviyo, you can use AI to run an optimization test—a series of experiments to optimize a sign-up f

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stephen.trumble
Community Manager
20 days ago
Brett_Gatsby
Problem Solver IV
Brett_GatsbyChampion & Partner
posted in Strategies for acquisition
New integration to convert Instagram followers into Klaviyo email & SMS subscribers

Fellow Klaviyo users and enthusiasts, I wanted to highlight a new list growth strategy that you might have noticed mentioned in one of Klaviyo’s recent blog posts, “How to unlock Instagram as a channel for Klaviyo list growth”. I’m the founder of Gatsby - our integration syncs Instagram and TikTok insights to Klaviyo. And now with the added ability for Instagram users to opt into your Klaviyo lists directly from the social network. This update for List Growth is gaining momentum rapidly as it has quickly proven to be an effective strategy for clients. For instance, in one case study, a brand ran an Instagram giveaway and converted over 1,000 of their IG followers into email subscribers within a week. What makes this feature so great is its simplicity. Instagram users are not redirected off-platform to fill out a form, nor are they simply added to a list. Instead, they are fully opting in and subscribing to receive your Klaviyo email and SMS marketing without leaving their Instagram DMs

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Brett_Gatsby
Problem Solver IV
5 months ago
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategies for acquisition
💡 Idea: How we increased our new visitor form sign-up rate by 60%

Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address.  Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December.  We made the change mid-week for Jan 10.  Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up  If they clicked “Yes, Please” we take them to the 2nd screen whic

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Mailbox Manny
Partner - Silver
8 months ago
worcestershiresauce
Active Contributor I
worcestershiresauceActive Contributor I
posted in Strategies for acquisition
Which Social Platform Do You Spend Time On To Get Ecommerce Advice For Your Store?

As an e-commerce store owner or employee, which social media platform do you most often spend time on to get advice and content about growing and marketing your brand, and to find new people/advisors to learn from?If you want, you can also share your fav accounts to follow :)

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worcestershiresauce
Active Contributor I
1 year ago
chelsgrove
Partner - Gold
chelsgrovePartner - Gold
published in Strategies for acquisition
10 effective strategies to build your list before Cyber Weekend

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up formsCustomize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with dif

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chelsgrove
Partner - Gold
1 year ago
A
Active Contributor I
arbradorActive Contributor I
posted in Strategies for acquisition
Landing Page app

Is it best to use a dedicated landing page app such as LeadPages or Unbounce along with Klaviyo? Which is the best and most cost-effective app? Thanks!

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A
Active Contributor I
1 year ago
Akers Digital
Partner - Silver
Akers DigitalPartner - Silver
published in Strategies for acquisition
How to Organically Grow Your List from Nothing

Hi Community!  I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in.  Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti

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Akers Digital
Partner - Silver
1 year ago
popsmash
Active Contributor III
popsmashActive Contributor III
posted in Strategies for acquisition
The value of converting Instagram followers to email subscribers for Shopify stores (3 years of data)

Hey folks!Since the privacy changes over the last couple of years have impacted ROAS on social ads, I've seen more questions about the ROI of social.I’ve also seen questions about get more value and driving more sales from your existing audience and customer base, especially in how to drive it through existing funnels (e.g. how to do more with less or what we already have).So I spent the last few months gathering data on Instagram for Shopify stores and now believe I have enough to share some findings. I plan to do the same for other social networks in the future.The TL;DRIt's still worth investing in Instagram, but spending on ads without a broader long-term strategy is harder to justify for most stores.Instead, you should be focused on converting your Instagram followers into subscribers (e.g., email or SMS). This allows you to consistently market to this audience long-term to better track, nurture and convert sales than you could with paid ads alone.Said another way: You own your em

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popsmash
Active Contributor III
1 year ago
Lina
Active Contributor IV
LinaActive Contributor IV
posted in Strategies for acquisition
Leads Generation via Facebook Ads. Instant Forms vs Landing Page

Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!

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Lina
Active Contributor IV
3 years ago
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