The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
How to create an effective welcome flowInspiration
Hi Community! I’m excited to share with you all today on how to take your welcome flow to the next level! One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well, but still!) Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand. If you're currently sending just a single welcome/coupon email in your flow.... and then crickets after that - you're leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend. In this article, I'm going to break down the steps we take when building an effective welcome flow of emails. Understanding Your Ideal Customer This step is going to be either a fun one or put you on the struggle bus, but truly understanding what your ideal customer wants, hates, and feels is vital to a successful welcome flow. I highly recommend ta
How to mass (re)move profiles from/to a list
We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we
Big News: Universal Content is Now Available!
Let the celebration begin! This long-awaited feature is finally here! What is Universal Content in Templates: Users will have the ability to edit their saved blocks and sections in the New Editor and have those changes reflected in all templates where that content is used. Why and How Does This Help Me: Right now, whenever customers need to make an update to their footer, header links, or any other content that is reused across their templates, they need to go one by one and update every single template.This is tedious and can take some brands a tremendous amount of time. With Universal Content, customers can now save significant time and effort in creating and updating their email designs across various campaigns, flows, and other templates. They’ll also be able to better ensure consistency in their email designs. Details:This feature is only available in the New Editor. All existing New Editor saved content in the account is now universal by default going forward. So, any old saved
Recap discussion: [Interactive workshop] Build your retention audiences for 2023
Thanks for attending today’s training! Below you will find all the referenced material and segment definitions from the interactive workshop. Please let us know if you have any neat ideas you would like to share with the group!Segment definitions:Build phase 1: engaged leads who haven’t converted If someone is or is not in a list- where list = main mailing list By date added, in the last 60 days (Make sure to cover all your lists!)AND If someone is or is not suppressed: person is not suppressed AND What someone has done (or not done): has clicked in the last 60 days AND What someone has done (or not done): has placed order zero times over all time Build phase 2: holiday first time purchasers If someone is or is not in a list: person is in Beantown (or main mailing list) AND If someone is or is not suppressed: is not suppressed AND What someone has done (or not done): has placed order zero times before 11/15/2022 (or the start of your promotional period) AND What someone has don
Recap video: Increase Revenue with a Klaviyo Account Audit
Thank you for registering for our Live Training: Increase Revenue with a Klaviyo Account Audit. Whether you were able to attend or not, you can find the replay and all of the resources mentioned during the session below. In our session today we covered: Account Audit Checklist Do you have the correct flows set up? Are there opportunities to optimize your live flows? Is your current campaign strategy yielding the best results possible? What segments can you build to test and understand your audience? Additional resources: Building segmentsDeliverability MonitoringCustomer Thank You flowUpcoming Live TrainingsAcademy CoursesThank you and please don’t hesitate to provide any comments or questions in the section below!
Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade
Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas
The strategy upswing: Espresso shotVideo
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
How to follow your customer's journey through integrations and flows
Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha
Klaviyo Product Event - July 28, 2021News
Ownership means so much to a business: your brand, your data, your customer relationships. You’ve worked hard to build it all. At our second Klaviyo Product Event, we announced new ways to grow your business without sacrificing ownership.Catch the highlights on our event recap post, and check out the video of all the exciting new features available now. Which of the features we released will you try first? We’d love to hear how you plan to incorporate these into your marketing strategy. Let us know in the comments below! Make sure to join our Post-Klaviyo Product Event Live Q&A session tomorrow to ask your questions on the product features covered from the event! Looking for more helpful resources?Price Drop Triggers - Price Drop Triggers are simple automations you can set up in minutes.* They alert your text and email subscribers when a product they’ve fallen in love with—but couldn’t afford originally—goes on sale at a lower price. Set up a Price Drop Trigger Guide to Creatin
Recap discussion: [Account spotlight] Marketing secrets with StickerYou
Let’s keep the conversation going! Feel free to share your thoughts, comments, and ideas related to this account spotlight training.If you missed this event, you can view the replay below: About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: StickerYou is a Toronto-based business that empowers brands and individuals to create custom die-cut sticky products, including stickers, labels, decals, iron-ons, and even temporary tattoos. Join Sam, Senior Director of Marketing at StickerYou, and Emily, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful specialty ecommerce business. In this session, we discuss: Featuring user-generated content (UGC) in marketing Using a personalized survey integration to gather more information about customers Cre
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (small/medium businesses)
Let’s keep the conversation going from the Build you Cyber Weekend audiences workshop for small/medium-sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.During this session, we: built 3 essential segments to include in your Cyber Weekend sending strategy built 1 segment to exclude from your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Exclude any customers that purchase on Black Friday through Cyber Monday from your Cyber Weekend emails to optimize overall customer experience. Add the “Consent to receive SMS” condition to any segment to identify your SMS personas. Additional resources: Getting started with segments Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions
Your post-Black Friday/Cyber Monday resource guide (BFCM)
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
Announcing: Community Champions!
Hi, Klaviyo Community! I’m Anthony from the Product Marketing team at Klaviyo 👋, and I’m so excited to announce that we have officially launched the Klaviyo Community Champions Program! What is the Klaviyo Community Champions Program? The Klaviyo Community Champions Program is a program for the most active and knowledgeable contributors in our online Community forum. At Klaviyo, we take pride in peer-to-peer learning – its value is immeasurable. By launching the Community Champions Program, we want to continue to encourage Community engagement by showcasing thought leadership from our top contributors. What are the benefits of the Program? Community Champions receive: The Community Champions badge for LinkedIn and the Klaviyo Partner Directory Early access to features coming soon Invite-only group within Community Exclusive Klaviyo swag End of year celebration event! Program Requirements: Klaviyo Community Champions participate in the following ways:CommunityProviding
Gearing up for the Holiday Season - 5 Key Segments to Target
Prepping for the holiday season can creep up on you and before you know it, it’s that busy time of year! We’ve got your back with tips posted every week to make the most of the time between now and the end of month. Before building out your holiday content calendar, it’s important to identify the groups of people that you want to target during the holiday season. Here are four key segments that you should build: BFCM Window ShoppersBFCM browsers navigated through your site during BFCM, but never purchased. They have clearly demonstrated an interest in your holiday offerings, but may just need an extra discount or incentive to sweeten the deal. Stress the urgency or exclusivity of your offer with messaging like “order now to get it by Christmas” or “quick - deals won’t last!”Segment definition: If someone is in or not in a List Is in Main List What someone has done (or not done) Viewed Product is at least X in the last X days/weeks What someone has done (or not done) Plac
Countdown to Cyber Weekend: 5 Key Segments to Target This Black Friday
Cyber Weekend is almost here! Each week leading up to BFCM, we’ll be sharing helpful tips here on the Community to make this your best BFCM yet!This week, make sure you’re sending your messages to the right people at the right time with segmentation. We’ve put together 5 key segments that any brand can create and target this BFCM: Send ToSegment #1: Engaged SubscribersOne of the most important groups that you’ll send to over the course of Cyber Weekend. Engaged subscribers are always excited to read your messages.Segment #2: VIP CustomersVIP’s are customers who purchase from you recently, frequently, or at a high volume. A VIP segment can be a major driver for your BFCM promotions.Segment #3: Last year’s BFCM buyersSubscribers who shopped with you last BFCM are a great group of potential buyers this year as well, even if they haven’t purchased from you since.Segment #4: Window shoppersWindow shoppers have been eyeing your products, but haven’t yet purchased. Your Cyber Weekend promotio
The importance of list cleaning and how to properly do it
Hello Community! I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t
How to audit your klaviyo account
Hi Community! Bryan here! Excited to share some of my experiences with you concerning data maintenance in your account and how to use Analytics tools and features in Klaviyo to ensure everything is firing correctly. Let’s get into it! Automations Don’t Mean “Set it and forget it” The power of marketing automation has changed the game for so many marketers. It has given back countless hours from having to manually create and send messages, and has allowed brands to provide a more personalized experience for your customers based on specific data passed into Klaviyo. However, many marketers get into trouble, or miss big revenue opportunities, when they think “Automation” equals “set it, and forget it.” Klaviyo is a powerful tool that allows marketers, like you, to quickly collect data from a number of different sources (email/SMS capture, ecommerce transactional, onsite behavior, etc.) and set up robust flows that can deliver continuous revenues without having to spend a lot of time man
Redesigned Channel Status box!
Today we’re excited to share a better way to understand how someone subscribed to your email marketing, what is changing, and a hint at some of the exciting upcoming features that will take advantage of this new data.What is it?Every profile now has a few additional pieces of consent information–status, method, method detail, custom source, and if they’ve double opted in or not–that provide a more granular view into how someone subscribed or unsubscribed from your email marketing.Going forward, this information is automatically recorded by Klaviyo when someone (un)subscribes through a Klaviyo form, our subscribe pages and APIs, or supported integrations. This ensures that you always have an accurate and reliable record of consent that can be easily actioned on with some exciting upcoming features for segmentation, flows, and reporting.Is this all that different from how we track consent today?Not really!Klaviyo is a powerful tool that gives users the flexibility they need to deliver th
Partner referral link
Hi, I just became part of Klaviyo’s partner program. When looking for my partner’s referral link, I get this: https://www.klaviyo.com/partner/signup?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner If I share any URL from your website and add the “?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner” will it still track any conversions that I generate? Thank you
How to Take Your Welcome Flow Metrics from Good to Great!
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif
Upgrades to our segmentation system
We’re excited to announce performance improvements to our segmentation engine! Over the next few days, we will be rolling out upgraded segmentation to all accounts.What is it?Accounts will now have access to an upgraded segment experience that includes the following changes: Faster, more consistent segment creation for complex segments and accounts with a large number of profiles. Improved real-time updates to segments (expect just a few minutes between a profile qualifying for a segment and being added to it, down from >20 minutes previously). A segment loading screen that more accurately represents segment processing status. Improvements to our segment criteria evaluation to reduce ambiguity and produce more accurate segments. We made changes to how we handle profile properties that are not set. These updates will also provide us with more scalable foundations for improvements to the segment builder that you’ll see in the coming months! How do I use it?The new segmentation
Product Update: BenchmarksNews
Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p
How to optimize customer value in your Klaviyo account (CVO Pt.2)
Hi Community! As mentioned, a couple weeks ago I shared what CVO is and why it’s so impactful as a business. But for Pt. 2 today, we’re going to hit the ground running with the last installment of this series on how you can practically apply this to your marketing and Klaviyo today. Let’s get started! Where do you start and how can you do this in Klaviyo? I’ll go briefly over the whole CVO Methodology and explain some possible use cases in Klaviyo. In short CVO is a process. The process is similar to most Build, Measure, Learn; PDCA cycles; or something like the Double diamond framework. It includes the following steps: Begin with research (quantitative and qualitative) to find the most important issues that impact Customer Lifetime Value. Move into the ideation phase where you use these insights to come up with improvements. Implement or test these improvements. For the (qualitative & quantitative) research phase, work on RFM, NPS, surveys, JTBD interviews, and deep dives
What is Customer Value Optimization (CVO)?
Hi Community, Today I’m sharing about a topic I’m very passionate about and something that will change the way you think about optimizing the whole customer journey. It’s called Customer Value Optimization (CVO), and it is all about optimizing both the value FOR and OF the customer. The main problem in marketing today: One of the main issues a lot of companies are facing is that marketing costs are rising (they have been for a long time) and tracking & targeting is getting harder. All the while, competition is rising and buying habits change over time. Doing the same tricks as before might not work anymore, and throwing more money at it will not solve the problem. Now, if you look at the best-in-class companies, most of them do not focus on short-term profits (profits not revenue). Instead, they have a strong focus on the lifetime value of a customer! To maintain sustainable growth, you need to become smarter about your customers and their interactions with your brand. Enter CVO.
Product Update: Custom AnalyticsProduct Update
Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.
New Topic Guidelines
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