Embed Link to Preferences Page?

  • 20 July 2021
  • 2 replies


I know that in the text of an email I need to use {% manage_preferences %} to link to the preferences page, but I also want to create an image that my customers can click to manage their preferences (I’m sending them a specific email about managing their preferences). I don’t want to use a custom preferences page, and just want to send them to the one built in Klaviyo. However, I can’t figure out what URL to direct them to to make this possible?


Thank you!


Best answer by aereid 20 July 2021, 00:48

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2 replies


Answered my own question, but leaving it here in case anyone else has the same one. The code to embed this is:  <a href="{% manage_preferences_link %}">

Userlevel 6
Badge +5

Hello @aereid,

So glad you were able to find your own answer! Also highly appreciate you providing the solution! I’m sure this will help other Community members who were curious as well!

For those other members following along, Klaviyo also offers the Template Tags and Variable Syntax which providers other options of these syntaxes you can use to direct recipients to their Manage Preference page, their Unsubscribe page, etc. 

Thanks for being a Klaviyo Community member and have a great day!