Hi, I unfortunately missed this yesterday but going over the account audit guide now. When looking at the questions is it best to use the figures from the last 30 days?

@OliviaC great question! The recording for the full training is available if you’d like to check it out. There's not a one-size-fits-all answer for this. It will depend on the individual business - how much information/history you have available, when your last audit took place, and which elements you’re auditing. 

During the training, we recommended that businesses conduct audits at least every 3-6 months to stay on top of account health, so generally looking at the last 3 months of data could be a good place to start.

The guide walks through four elements: deliverability, acquisition, flows, and campaigns, so the amount of data you want for each of those specific sections also may differ. For example, for deliverability metrics, you could certainly look at the last 30 days to give you an good assessment of your current sending reputation, and for campaigns, you may want to look at the last 3 months of campaigns to see which messages performed best. 

Let me know if this helps or if you have any other questions!