I’m looking to set up tracking of my flows and campaigns in Google Analytics. When I select Campaign Value as the static option of Klaviyo - this reports as ‘other’ in Google analytics rather than ‘email’ - can anyone suggest how I make sure this is tracking as Email rather than other?
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Google Analytics Tracking
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Best answer by alex.hong
Hi there
Welcome and thanks for sharing.
I understand you are looking to resolve some issues regarding Google Analytics and your UTM tracking.
First I would recommend reviewing your UTM settings here. Then you should go to a campaign you're working on or a flow that you're using and check to ensure that you are assigning UTMs. To test this, you can preview the email, send it to yourself, and click through a link to see what UTMs come through.
if Klaviyo is assigning these correctly, then it comes down to classifications on the GA side.
- Here are the guidelines from GA directly on channel breakdown: https://support.google.com/analytics/answer/3297892?hl=en
- In your current state, I'd expect your traffic to continue to build up in
Email
since you haveutm_medium
set toemail
- If you had this set to anything else previously, then it makes sense why this was collecting under
Other
and Klaviyo
- In your current state, I'd expect your traffic to continue to build up in
- If you're trying to differentiate between campaign and flow performance, you can look at
utm_campaign
as you're assigning this based on the campaign or flow message name
Hope that helped,
Alex
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