I have been A/B testing specific sections of email campaigns to see which email version drives more revenue. I feel like there’s a definite deficiency in the reporting of “placed order” when testing campaigns. You can see which version drove the most revenue, but there’s no where in the results where it shows you which purchases were attributed to which email version. Due to this, it’s not very informative as far as a conversion rate.
For example, I send a weekly inventory email for my company. I wanted to test if different looks/feels/formats of the “On Sale” section of this inventory email drove customers to purchase more sale items. However, figuring this out has been a bit of a nightmare because I have to manually try to figure out which Shopify orders were attributed to Version A of the email, and which were attributed to Version B. I can see how much total revenue each version is attributed to, but not a list of which sales. Thus, I’m not able to figure out which one drove more “Sale Collection” purchases.
Am I missing some functionality and just not fully informed how to get this info, or is this actually not possible? It seems like something that could be easily added to the testing results, since the revenue is already reported, so the information has clearly already been gathered.
In the meantime, does anyone else have a work around that could help me more quickly figure out which sales came from which email testing versions? Thank you in advance!
