Hi, I’m working with a new client.
I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.
Solved
Flows performance analysis
Best answer by GabbyEsposito
Hi
To understand why revenue changed, go to Analytics > Flows and filter by date range to review flow performance. Since new flows were added in 2025, you’ll want to look at two things:
-
revenue from the new flows, and
-
whether existing flows performed better (for example, higher conversion rates or engagement).
You can export flow data for both years and compare it in a spreadsheet. This makes it easier to separate revenue from flows that existed in both years versus brand-new flows.
The main goal is to see whether growth came from adding new flows or improving existing ones. LMK if this helps.
If other people have done similar comparisons and want to chime in, I’d love to hear how you approached it.
+6Hi
To understand why revenue changed, go to Analytics > Flows and filter by date range to review flow performance. Since new flows were added in 2025, you’ll want to look at two things:
-
revenue from the new flows, and
-
whether existing flows performed better (for example, higher conversion rates or engagement).
You can export flow data for both years and compare it in a spreadsheet. This makes it easier to separate revenue from flows that existed in both years versus brand-new flows.
The main goal is to see whether growth came from adding new flows or improving existing ones. LMK if this helps.
If other people have done similar comparisons and want to chime in, I’d love to hear how you approached it.
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