Hey liv950!

Are you asking where you can find the benchmarks used to calculate your KPI metrics in relation to….?

If so, https://www.klaviyo.com/analytics/benchmarks then scroll down and click the accordion titled “How we chose your peer group”

Hi ​@liv950 - great question!

There are a couple of ways on Klaviyo to access benchmarks and evaluate performance across your metrics (open rates, click rates, unsubscribe rates, bounce rates):

1. Use Klaviyo Benchmarks (If Available)

If you’re on a paid plan, Klaviyo offers a Benchmarking tool that compares your account’s performance against similar brands (industry, size, and vertical). You can find this by going to:

Analytics > Benchmarks

This includes performance tiers like Top 25%, Median, and Bottom 25%, which you can use to categorize your metrics as excellent, good, fair, or poor.

2. General Benchmark Ranges (Across All Industries)

If benchmarks aren’t showing in your account, here’s a general guideline:

3. Custom Reports Tip

When building custom reports (under Analytics > Custom Reports), you can:

• Pull in campaign/flow performance by metric

• Add conditional formatting (e.g., red for “poor”) if you export to Google Sheets or Excel

• Set up regular performance reviews using these categories

Hi ​@liv950 ! 

I would suggest going to your Deliverability tab, which will show you your deliverability score over the last 30 days - this includes open rate, click rate, bounce rate, unsubscribe rate, and spam complaint rate. It will also give you a health metric for each (i.e. Excellent, Good, Fair, etc.). It will look something like this: 

I hope this helps, and let me know if you have any additional questions!