How to see what products were ordered in the Welcome Flow?

Hi ​@Briar Rose Consulting,

Thanks for posting this question. At the moment, it’s not possible to generate a report that shows each product purchase attributed to a certain flow. That being said, I’ll get in touch with our product team and recommend that we add this feature in the future - definitely see how it would be really useful to have. 

Thanks for the response - what is the next closest thing currently available?

Hey ​@Briar Rose Consulting, I have few questions to better understand your use case. I have some ideas of workarounds but knowing the answers here would help me to provide the best recommendation!
1. What’s your end goal — to understand the most popular items purchased from the welcome flow? To get down to the set of items that individual recipients purchased that can be attributed to this flow? Something else?
2.  Are you using Shopify?
3. Are you using a static (e.g. WELCOME10) or a dynamic coupon code for your welcome flow? 

 

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Hi Kim, thanks for your help - answers:

1. End goal - yes, essentially to understand the most popular items purchased from the welcome flow (which will also help us verify earlier upstream traffic, ie if people are 80% purchasing the product from Ad #1, 15% from Ad #2, etc.). I know how to do this manually, but it takes an unbelievable amount of time to look up every customer who ordered on a flow in Klaviyo then search their order in Shopify and extract the items purchased. So I’m trying to get to the same place without wasting time.
2. Yes, Shopify.
3. Dynamic coupon code in the welcome flow.

Thanks ​@Briar Rose Consulting. I understand how this would be super time-consuming to do manually. 

To understand the products that customers are most frequently purchasing from your welcome flow (i.e. with a code generated from your welcome coupon), this is the workaround I’d use:
1. Generate a coupon code report for your welcome coupon (docs). This should give you a CSV of all the unique codes generated for this particular coupon used in your welcome flow. I haven’t tried this report personally, but it looks like it should give you what you need from the docs. 
2. Export your Placed Order events from Klaviyo. You can do a one-time historical export as a CSV (docs) or pull these using the Get Events API, filtered down to your Placed Order metric_id.
3. Then, you’ll want to filter down to the set of order events that have discount codes that are part of your welcome coupon codes set. These should be part of the “Discount Codes” field. “Items” should have the relevant product names. (Shopify Data Reference) 

Claude + ChatGPT can definitely help a lot with steps 2 and 3. I agree this would be a good feature for Klaviyo to add, but this is the workaround I’d try. Hope this helps!

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