+3I am testing offers in a popup form. But I can't go beyond 3%. Right now it's not even 2%. I tried every offers, but don't know what's the problem. Is there anything else I need to check or I am missing something? The popup triggers at 7 seconds, have exit intent and triggers on 85% scroll. The brand is doing $65k a month and the traffic is from meta ads.
+37Hey
With Meta traffic specifically, the issue is almost always the audience quality and intent mismatch, not the popup settings.
People coming from paid social are cold. They landed on the site because an ad caught their eye, not because they were searching for the product. They're browsing, not buying. That makes them much harder to capture than organic or search traffic, and 2-3% on cold paid social traffic is actually pretty normal. It feels low but it's not necessarily broken.
That said, there are a few things worth looking at.
Your trigger setup is running three conditions at once: 7 seconds, exit intent, and 85% scroll. The problem is that cold Meta traffic tends to bounce fast. A lot of visitors won't scroll to 85% or stick around long enough for all three conditions to fire together. Try simplifying it to just time delay or just exit intent and see if views go up. More views with the same conversion rate means more signups.
One thing I'd genuinely look at: what's the view-to-submit rate, not just the overall signup rate? If the form is getting viewed but not converting, that's a copy or offer problem. If it's barely getting viewed at all, that's a trigger or targeting problem. Those two things need different fixes.
I hope this helps and thank you for sharing your question here in the community. If you are still stuck, feel free to schedule a call with us.
Cheers,
Arpit
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