Low sign up rate

Hey ​@suyogp 

With Meta traffic specifically, the issue is almost always the audience quality and intent mismatch, not the popup settings.

People coming from paid social are cold. They landed on the site because an ad caught their eye, not because they were searching for the product. They're browsing, not buying. That makes them much harder to capture than organic or search traffic, and 2-3% on cold paid social traffic is actually pretty normal. It feels low but it's not necessarily broken.

That said, there are a few things worth looking at.

Your trigger setup is running three conditions at once: 7 seconds, exit intent, and 85% scroll. The problem is that cold Meta traffic tends to bounce fast. A lot of visitors won't scroll to 85% or stick around long enough for all three conditions to fire together. Try simplifying it to just time delay or just exit intent and see if views go up. More views with the same conversion rate means more signups.

One thing I'd genuinely look at: what's the view-to-submit rate, not just the overall signup rate? If the form is getting viewed but not converting, that's a copy or offer problem. If it's barely getting viewed at all, that's a trigger or targeting problem. Those two things need different fixes.

I hope this helps and thank you for sharing your question here in the community. If you are still stuck, feel free to schedule a call with us.

Cheers,
Arpit

Can't say the traffic isn't good enough. The brand is doing $65k a month with 1.8x ROAS. So the audience quality looks good I guess. The email attributed revenue is just 10.8% which I believe is due to low signup rate.

The current submit rate is 1.26%. 
Popup views: 239
Submits: 3

As of trigger setup, anyone among those three i.e. 7 seconds, exit intent or 85% scroll, can trigger the popup. No need to meet all conditions. 

Here's the full breakdown:
Ads offer: 50% OFF + Free workout guide
Popup offer: 10% OFF

Popup Step 1: Want 10% OFF your first order?
Step 2: Capture Email
Step 3: Capture zero party data
Step 4: Shows discount code

Hey ​@suyogp 

from what you've shared, your ads are selling 50% OFF plus a free workout guide, but your popup is only offering 10% OFF. If that's the case, that gap is likely your biggest problem. Someone clicks the ad already sold on a big deal, lands on your site, and then gets asked for their email in exchange for something much smaller. That's not a trade most people will take. maybe I am missing something here, so my question to you is how are the customers getting 50% off and a free guide?

Best,

Arpit

It's just the spring sale. No need to use any code. Some products have 50% off, some have 52% off while some have 48% off and many more. Its's the sale running right now. Also those products come with a free e-Book guide. 
The popup gives an extra 10% off with a code in exchange for their email.
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