Email Received AND Bounced

Hi @JessFosnough!

My apologies for the delay here! This is typically caused by forwarding where the forwarding email is bouncing.

Essentially, the recipient did receive the email, but then the recipient email most likely has a forwarding system set up which forwarded to another email(s), which then bounced. Since it’s the original email that was forwarded, the bounce respond relays back to Klaviyo with the original recipient’s signature.

In order to reduced the impact this has on your deliverability, I’d recommend to list clean more frequently, and remove these bounced individuals as it’s more likely that this profile is either a bot or inactive.

Here are some great resources on List Cleaning:

Best,

Brian