I am hoping to find some type of metric like read-through or scroll-through rate in emails. Is that something Klaviyo tracks?
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Is there a way to track who reads through an email?
Best answer by stephen.trumble
Hey
Thank you for asking another great question to the community!
At the moment, Klaviyo does not offer analytical data on scrolling performed by a user in your emails. With that being said, I can certainly see why this type of data will be valuable.
On my end, I can submit a feature request to our Product team for review and see if this is something that can be created and implemented in the future. Thank you again for being part of the Klaviyo Community!
+62Hi
This functionality isn’t available natively in Klaviyo. However, I’ve seen third party tools that you can use to track this. For example, Litmus offers an “Email Analytics” tool that can give you some context of how much time was spent on the email after you install their tracking tool into your email campaigns you want to track.
I’m sure there may be other tools to do this too, but just pointing this one out since one of my past clients used it.
+37Hi
These sort of behavioral metrics are not available at this time, but I’ll update the thread if anything changes!
Best,
Brian
Up! Any news about implementing recipient behavior statistics? I would appreciate a read time metric, it can indicate if the content is of valuable for the prospect or if they only opened the email and closed it after a few seconds… Thanks so much!
Yes, please! I would appreciate it, we don’t always have sales-specific emails, so we want more metrics to track the performance of the emails we are sending.
+60Hey
Thank you for asking another great question to the community!
At the moment, Klaviyo does not offer analytical data on scrolling performed by a user in your emails. With that being said, I can certainly see why this type of data will be valuable.
On my end, I can submit a feature request to our Product team for review and see if this is something that can be created and implemented in the future. Thank you again for being part of the Klaviyo Community!
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