I am in the process of cleaning up our list, and while I have managed to improve openrate, clickrate, and revenue per subscriber, we are suffering from a high marked as spam rate.
However, these are coming from Yahoo and Hotmail accounts.
In the past 90 days, we have had 89 out of 49,139 emails marked as spam. However, of those 89, 61 are from Yahoo and Hotmail, who received 15,100 emails. That means around 30% of emails received 69% of our spam complaints.
Could there be a reason for this? I would blame it on single opt-in, but the rate is going up, not down, after turning double opt-in on.
I could also blame it on increased sending rate. However, I wrote a series of emails telling the subscribers how often I would send to them, so it is a predictable twice a week on average.
So, considering these spam complaints are coming from Yahoo and Hotmail over other emails by a huge amount, what could the problem be?
As an aside, gmail has the highest unsubscribe rate. I’m not fussed by a higher unsubscribe rate, as the product is for nail fungus, and once the user is cured, they’re not going to want to get our emails anymore, whether or not they bought our product.
Best answer by inboxingmaestroView original