I’m trying to find the best way to track new and returning customers each month. However, the answer to this question seems to differ depending on where I get this info in Klaviyo. I’m looking at three places in the following examples to get the new/returning customers in January 2024.
If I pull these figures in the metrics tab, I get 1026 new customers.
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If I pull these figures from the overview dashboard, I get 649 new customers.
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If I pull these figures by creating a segment, I get 748 new customers. For this I’m including customers who have opened an email in this same month, I would think this value, if anything, would be lower than the value in the overview dashboard, but it is actually higher.
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I’m wondering why each of these is different. Which of these should I be using to track new customers?