We recently migrated from Mailchimp, did the warming up process and within that our open rates were high! Since they were performing fairly well, we sent out a few campaigns to our entire newsletter, and have been feeling frustrated and disappointed with the results. Within Mailchimp, our open rates were anywhere from 25% to 40%, and we were making on average ~$600 per email. But since migrating they’ve all been cut in half. Again, we did the warming up process, and everything was looking okay! Are we doing something wrong? Are we missing something?
Best answer by Taylor TarpleyView original