To be honest, my motivation for joining this course is getting clarity on these 3 points. I’d like to get inspiration to set goals, know how I can measure success, and please let me know how I can audit my account.

More questions than answers, but that’s why I’m here I suppose :-).

Hey ​@fibremood,

Glad that you’ve joined Bootcamp! We actually have a 45ish minute free course you can take that shows you how to do an in-depth account audit. Take a look here: https://academy.klaviyo.com/en-us/courses/audit-your-klaviyo-account.

To summarize, an account audit involves checking these aspects of your account:

• Have you correctly set up your sending domain, sender email and DMARC?
• Are you on a plan that most accurately fits your current email and profile needs?
• What sort of deliverability metrics (open, click, unsubscribe, spam complaint, bounce rates) are you noticing? What needs to be improved, and how will you do this?
• How are you collecting subscribers? Are your forms appearing and are your forms and checkout page adding people to the correct list and into the correct flow? Could you add subscribe methods in order to gain subscribers more quickly?
• What flows do you have, and are their triggers healthy and filters/splits working as expected?
• What patterns do your top performing campaigns have in common? What about your lowest performing campaigns?

This can take some time to achieve, but the good news is that we’re over 2 months out from BFCM, so you have plenty of time to get this done!

Does it make sense to audit when I am brand new to Klaviyo.  I have a few flows set up (3 to be exact), and I’m taking the Klaviyo academy to learn as much as I can about this tool, which I have heard so much about.