Help shape the future look of Klaviyo – design feedback needed!

Hi ​@jlungaro 

This is a pretty exciting adventure and I look forward to the final output! 

To answer your questions, and from my personal opinion, please see below 😊

1. Clinical, Dry & High-Profile
2. Clinical feel for me - it’s very clean and stark. 
3. Colours - I think this would make a huge difference. When I look at Campaigns, the background colour of the page vs the listing is the same, but if I went to Service>Overview you’ve started to add colour here with the beige background, white tiles etc
4. I quite enjoy Reviews.io UI and Rebuy’s

Hope this helps, somewhat

Hi Julie, 

Looking forward to the final output as well! I actually really like a lot about Klaviyo’s current design. 
 

1️⃣ What 3 words describe the visual design of Klaviyo today? 
Clean, streamlined, understated

2️⃣ What feels strongest visually?
For me, the new features/setup tips at the top of the home screen stand out the most visually. Secondarily, as you scroll anything with a color stands out, which for the most part is the % change in different areas. I like this, because when I’m just taking a quick scan through accounts I can easily see exactly what is up & down. I also really like the fact that the design of the platform isn’t super visually overwhelming. When it’s a platform you’re in a lot, I tend to get a little annoyed/distracted by a lot of bold colors. 

3️⃣ If we could fix ONE visual design element today, what would you improve? (Examples: spacing, colors, typography, layout, visual hierarchy, etc.)
I’m not sure if this is a design element, but with changes to the sidebar layout I do tend to forget/need a moment to find where things are. If we had the ability to pin or favorite certain sections and have them show up at the top under campaigns and flows, that would be huge. Quickbooks is a platform that does this—you can have a favorites section that shows up at the top. I pretty much just favorited every section I use and then can go straight there without hunting for anything.

4️⃣ What other products or apps have visual design you admire?
I really like Asana! 

• hey ​@jlungaro,
  
  don’t have something very specific for what you are asking… as it is really good as it is right now, and constant change is not very nice for users as we constantly need to adjust to new, UX/UI, always search for how to new the things we’ve ben doing forever. 
  
  example with the new UX/UI updates push today:
  - having twice the name a campaignis useless, burry even more everything
  - we now have to update 3 TIMES in # different spots the name of a campaign: 1 when cloning, 2 at the audiance lever 3 in the campaign etiding settings level. This make life a nightmare for users….
  - havimg 2 status for ONE campaign schedule: 1 being “scheduled” anotehr being “0 of 1 sent” is ridiculous, how is tis making anything better? this is just adding to the confusing and non-sense
  
  I really feel your team should stop trying to update things which are working, to make it not better, or even worse sometimes, and focus more on what matters and would actually make a difference. There’s no need to update gain colours or spacing.