A/B testing - can you just test one of the two variations first?

  • 21 June 2021
  • 1 reply

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Hi there,

I have set up two variations of en email in a flow and I want to make one LIVE first and then make the other LIVE later. Is there a way of doing this?


Also, related question, when I go to make the variations LIVE, there is only one  popup box that comes up so effectively i have to make them both LIVE at the same this correct?




Best answer by Dov 21 June 2021, 17:37

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Userlevel 7
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Hello @Sales@AHB,

Thanks for sharing your question with the Klaviyo Community.

While you cannot independently control the flow email status for each flow email in an A/B test, you can adjust the weights of the emails so one is set at 100% while the other is 0% effectively making the latter email a non-live email. When you’re ready to turn the other email “live” (in practice) adjust the weight from 0% to another percentage of your choosing for the A/B test. There is a helpful gif of this process in our article: How to A/B Test a Flow Email.

Thanks and have a great rest of your day