Automatic emails with product recommendations

There’s no way you can do this automatically inside of Klaviyo. There’s also not a simple, straightforward way of doing this with Zapier either. But, if know how to use the Klaviyo API, this can be relatively simple to setup.

Step 1. Create a Klaviyo product feed of your “best sellers” or “most wanted items” or whatever you want to call it.

Step 2. Create a template in Klaviyo that includes the dynamic product block connected to that feed...and anything else you want to include. Record the template ID for later use in Zapier.

Step 3. Create a recurring event in Google Calendar for the day(s) of the week that you want to send this email.

Step 4. Create a Zap in Zapier that triggers on the “Event End”. Then choose the event you created in Step 3.

Step 5. The first action step of the Zap is Webhooks (requires a paid plan). Send a POST request to the Klaviyo “create campaign” endpoint:

• https://developers.klaviyo.com/en/reference/create_campaign
• Use the template ID from Step 2
• Make sure to set the Send_Strategy Object method to ‘immediate’

I haven’t tested this, but I think this should send “immediately” as soon as the Zap is triggered and the webhook is sent. 

If you need additional help, I’m a Klaviyo Silver partner and a Certified Zapier partner.