Setting up the UTM parameters would only show future customer interaction (open, click, conversion) and not past customer interaction?
For example, if I set a UTM parameter to a campaign that that was sent out several months ago, that will not allow me track orders placed from that campaign (orders that occurred before setting up the UTM parameter), is that correct? Setting up UTM parameter would allow me to only track future campaigns that will be sent out?
If this is right, is there anyway to acquire this data for campaigns that have already been sent out?
Campaign data that were sent out, anyway available in Placed Order?
![Academy Student - 1 Forum|alt.badge.img](https://uploads-us-west-2.insided.com/klaviyo-en/attachment/b8dc3931-d263-4af8-a078-1d93afd10378_thumb.png)
Best answer by Amos Peace
Hi
Yes, you're correct. UTM parameters only track future interactions from the point they are added. They won’t apply to past campaigns or orders placed before the UTM setup.
To track past campaigns:
- Klaviyo Campaign Reports: Review performance metrics (opens, clicks, revenue) for past campaigns.
- Placed Order Events: Query Placed Order data in Klaviyo to find order details, if any campaign info was tracked.
- Shopify Analytics: Use Shopify’s analytics to track sales linked to specific campaigns (if tracked with unique codes or links).
For future campaigns, UTM parameters will track customer interactions and conversions moving forward.
Hope you find this helpful?
You are free to reach out for further doubt.
Best Regards,
Peace.
Reply
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.