How can I change the list of emails in my A/B test campaign?

Question

Hello,I sent an A/B test campaign out two days ago and I'm planning to resent it again next week. I would like the 20% of the campaign’s recipients who received variation A, to receive next week the variation B and the other 20% who received variation B to receive next week variation A.  What's the best way to modify the email list to make this happen? I hope you guys understant my question. :) Thanks,

bluesnapper · Accepted Answer

Hi @HorgansYou can't get exactly what you're looking for because it's only possible to segment who received variant A and who received variant B over the entire send.So if variant A was the winner, the variant A segment will include 80% of your list that received it (20% from the test + 60% from the final send), while the variant B segment will include the 20% of your list who received the losing variant B during the split test.However, the following will allow you to send variant A to contacts who receive variant B and send variant B to contacts who receive variant A across your entire send:You create two segments: one that populates with the contacts who received variant A and one that populates with those who received variant B. Segment set-up below.You send two campaigns next week, one to each segment with the alternative message variant for each segment.This approach will still result in contacts receiving a differentvariant to the one they received in your first campaign.You could also add another split test for each of those campaigns too.Hope that helpsAndy

Horgans · Answer

Hello,That is great! Thanks for your help :)

Reply

Sign up

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials

Scanning file for viruses.

This file cannot be downloaded