Hi,
I am facing a problem with a promotional campaign scheduling.
Our customers are based worldwide so I assume that the best strategy is to send a campaign according to the recipient’s time zone. I was doing this for some time and then realized that not all purchasers are removed from the list. When I schedule a campaign I always remove profiles that made a purchase in the last 30 days. I have a segment for this purpose, but if the purchase is made after when I schedule a campaign, then the profile remains in the recipients list.
I host a promotion for a week and send an email every day. If the person is in an active segment she/he will receive 7 emails per week and I obviously do not want to bother people who made a purchase in a Day1 or Day2 and so on. For this purpose I was excluding the purchasers segment, but unfortunately this doesn’t work if a campaign is scheduled in a recipients’ time zone.
This time I will be experimenting with a campaign and flow combo.
Here is my plan:
Day 1. Scheduled campaign at a recipient’s time zone.
Con: profiles that made a purchase between the scheduling time and the beginning of the promotion are not excluded.
Day 2-7 emails will be sent by flow. I created a segment that will enter every person who received Day 1 email. This segment will trigger a flow and will send next 6 emails.
Pros: I will be able to exclude persons who made a purchase during this promotion and send email at the most appropriate time according to recipient time zone.
Cons: There is additional work involved in creating segments and flow. Also I am not sure if the analytics will be easy to digest.
What’s the best solution for this to schedule a promotional campaign in advance and in a recipients’ time zone and exclude purchasers?
Maybe someone found an easy and suitable way?
