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How to Prepare for Your First Campaign Send

  • 23 September 2020
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Ready to start sending Campaigns with Klaviyo? Below are some tips to get you going. 

Things to consider before sending your first Campaign:

  1.  Have you turned on high-engagement flows in your account?

  2.  Have you connected your existing Signup Forms to Klaviyo, or built new Signup Forms in Klaviyo’s Signup Form Builder?

  3.  Have you created a segment of your most-engaged profiles?

    • Especially for your first few Campaign sends, it is crucial to send to an audience that has engaged with your emails.  This helps you build your sending reputation across all inbox providers, and will help improve inbox placement of your emails.  
      Create a segment of your most engaged subscribers using collected engagement criteria. 

Once you have completed these steps, you’re ready to send your first Campaign in Klaviyo!  For more information on creating and sending your first Campaign, take a look at this article from our Help Center!


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