F.A.Q.

My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?


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Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses  shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.


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