​@shawna-yourdaily just to clarify, are you trying to use custom schemes (e.g., myapp://products/product1) as links? This is a bit of a tangent, but if so, how are you accounting for recipients who open the email on a computer or do not have the app installed on their mobile device? Generally, I do not think custom schemes are recommended for this use case because of those potential pitfalls.

Hello ​@shawna-yourdaily  Instead of hard coding the URL scheme. I would suggest using something like Branch to redirect customer to either app, website or app download page based on if they have app installed or not.

Thanks, Mark! I was sending it directly to app subscribers, so solid chance they had the app, but you’re correct—they could be looking on their desktop. We’ve been looking into universal links and fallback links and came upon Branch.io, like ​@Maxbuzz  has suggested. Thanks for taking the time to reply and helping us think through the ramifications. 

Hi Max, yes! We just found that last week, and I think it’s the way to go because we can use it in so many more instances (social posts especially). I appreciate you taking the time to share and point us to it.