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Klaviyo API - Predictive Analytics metrics through API

  • September 15, 2023
  • 1 reply
  • 150 views

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Could you let us know if the following fields are supported by the Klaviyo API and if so, how can we fetch them through the API

  • Initial Source (utm_source)
  • Initial Source Medium (utm_medium)
  • Initial Source Campaign (utm_campaign)
  • Initial Source Content
  • Predicted lifetime value
  • predicted number of orders
  • Churn risk prediction
  • Historic lifetime value
  • Total customer lifetime value

Best answer by Kim Strauch

Hi @HasAdv! The predictive analytics fields are exposed. You can add ?additional-fields[profile]=predictive_analytics to your request URL when fetching profiles. 
See  https://developers.klaviyo.com/en/reference/get_profiles for more details. 

The other fields (initial source, source medium, etc.) are not yet available, but I’ll log this as a potential enhancement. Can you share more details on how you’re trying to use these values?

1 reply

Kim Strauch
Klaviyo Employee
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  • Klaviyo Employee
  • 91 replies
  • Answer
  • September 15, 2023

Hi @HasAdv! The predictive analytics fields are exposed. You can add ?additional-fields[profile]=predictive_analytics to your request URL when fetching profiles. 
See  https://developers.klaviyo.com/en/reference/get_profiles for more details. 

The other fields (initial source, source medium, etc.) are not yet available, but I’ll log this as a potential enhancement. Can you share more details on how you’re trying to use these values?