Tracking Engagement for Game-Based Content

Hey ​@DellWest, good question!

It’s definitely possible. Is this a custom-built content site or are you using a content platform to manage this? If you control the platform and have the ability to instrument the custom events server-side, I would. Otherwise you can use Klaviyo’s JS API to do so. Klaviyo has a guide on integrating a content platform that might be helpful for you - https://developers.klaviyo.com/en/docs/guide_to_integrating_a_content_based_platform 
 

As far as figuring out, exactly which events you need, you should work backwards from the kinds of segments + flows you want to create here and then determine which events and top-level properties (note - only top-level event properties are usable in segments + flow filters) you need to do that.

It’s likely most important to have a “Viewed Article” or “Viewed Content” event in your case. You’ll want to have a top-level field like “content_type” to indicate the type of content, e.g. “long-form guide”, “map”,  etc. You’ll also likely want to have the ID of the content, URL, etc. 

Hope that helps!

Cadence / Book a demo

This is an interesting use case - and ​@cadence is spot on the way I would go about it by passing in your own custom events that makes sense in your context.  I would go just a bit further and emphasize to also consider the data you pass in about the  “content” that will help you build your segment.  

For example, if you called your event “Viewed Content” - you may want to pass other meta information like “Category” or “Type” where that value can be one of “Guide, Map, Seeds, or Tutorials” with that event.  If it’s a multi-page Guide or Tutorial, you may want to pass in other parameters like “Page” = “1,2,3,...” etc.  That way you can build deeper segments such as “People who viewed a Tutorial, where Page is 2 or more” to target folks that got past the first page.  

I’m sure there are other information you may want to pass too - perhaps if the content is for “Beginners, Intermediate, Experts” or other things you may know contextually about the content so you can segment further.