Answer

Same email template for post-purchase and welcome newsletter

Forum|Forum|4 years ago
February 23, 2021
2 replies
106 views

+1

jcaballe
New Member

Hi! What would happen if we’ll be using the same email template for our post-purchase and welcome flows? Would they be considered duplicates?

Or should the email templates for both the post-purchase and welcome flows be different?

Best answer by shoshana.antunes

I couldn’t agree more with @Bobi N. on this! Using the same branded email template can save you a lot of time. You’ll definitely want to edit the text in the email to ensure the messaging is different. People who trigger a welcome flow are at a different point in their journey with your brand as people who trigger a post-purchase message. As long as you adjust the copy of the email, it’s totally okay to use the same template!

+45

Bobi N.
Champion & Partner
Forum|Forum|4 years ago
February 24, 2021

@jcaballe I don’t think having same template is a bad thing, that may be a good thing. Just make sure the content (text) in the template is different for different emails

Head Email Marketing Technician at Flowium

J

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+10

shoshana.antunes
Klaviyo Employee
Answer
Forum|Forum|4 years ago
March 2, 2021

I couldn’t agree more with @Bobi N. on this! Using the same branded email template can save you a lot of time. You’ll definitely want to edit the text in the email to ensure the messaging is different. People who trigger a welcome flow are at a different point in their journey with your brand as people who trigger a post-purchase message. As long as you adjust the copy of the email, it’s totally okay to use the same template!

SA

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