Beyond discounts: Happy Wax’s loyalty-first approach to BFCM

In a retail landscape often dominated by deep discounts and short-term wins, Happy Wax is charting a different course by placing customer loyalty at the heart of its Black Friday Cyber Monday (BFCM) strategy. In this fireside chat, hear directly from Happy Wax's VP of Marketing about how they design and deploy a thoughtful, omnichannel loyalty program that drives engagement and meaningful growth before, during, and after the BFCM surge. Discover how their approach turns seasonal traffic into year-round brand advocates, without racing to the bottom on price. Whether you're building your first loyalty program or evolving an existing one, this conversation will provide practical, brand-forward insights that balance commerce and community.