Fireside Chat: How Mint & Lily turns BFCM buyers into lifelong customers

After the rush of Black Friday and Cyber Monday, the real work begins: keeping new customers engaged. In this fireside chat, hear from Diane Noth, Senior Retention Marketing Manager, Mint & Lily, on how her team transforms holiday shoppers into repeat customers through personalized post-purchase flows, loyalty initiatives, and strategic segmentation. From welcome series optimization to retention-triggered campaigns, Diane will share how Mint & Lily approaches customer lifecycle marketing during the critical post-BFCM period.

What You’ll Learn:
✅ How Mint & Lily turns post-BFCM transactional shoppers into loyal brand advocates
✅ The most effective retention flows and campaigns to launch in December and January
✅ Ways to use data to segment and personalize post-purchase experiences
✅ How to measure retention success and identify your highest-value segments