Fireside Chat with Lilo Social: Driving revenue with AI-powered personalization

In this Fireside Chat, Zac Fromson, Co Founder of Lilo Social, shares how he and his team think about AI as a force multiplier for modern retention strategies—helping brands focus their effort where it matters most. Drawing on his experience working with brands like Half Magic, Humantra, Bauer and others, Zac discusses how AI-powered personalization, unified customer data, and automation are changing how loyalty and retention programs are designed and scaled.

The chat will cover topics like: 

• What manual loyalty and retention work existed before and what is now automated by AI, across marketing and service
• How AI handles ongoing, customer-level decisions (e.g. when to engage, how to personalize, when to escalate)
• How to leverage MCP Server and AI-driven approaches for data analysis and account optimization
• How to decide what AI should own vs. what humans should control
• Designing trust-building automated experiences and how to align AI behavior with brand values and tone
• Lessons from Half Magic and other Lilo Social clients on scaling retention without adding complexity
• How agencies and in-house teams can apply this thinking across brands and industries