​"Retention is the new acquisition."

​We're hearing more and more brands and marketers speaking this way - and for good reason.

With cautionary tales of rising customer acquisition costs spreading, discerning brands are working harder to maximize the value of their investments. A keen attention to retention strategies across the entirety of the customer journey is helping those brands increase CLTV, reduce CAC, and build loyalty at the same time.

Smile, Gatsby, Klaviyo and Fluency Firm will share retention strategies that can be applied across the customer journey, so you can stop chasing new customers, and start maximizing your relationship with the ones you have.