Playing the Long Game: How brand-building and BFCM can co-exist

About

Join Jess McMahon, Senior Digital Strategist at Klaviyo in conversation with Nathan Yun, Co-founder and CEO at Paire and Nicole Christopher, Head of ecommerce and digital at Koh to learn how brand-building and BFCM can co-exist. We’ll hear about how customer experience strategy, creative sign-up drives, and offers beyond discounts can help build buzz in the short-term, while driving loyalty in the long term.

What you’ll learn:

• Why brand building is important, even in BFCM
• How combining creativity, personalisation, and customer experience can help you build brand while boosting revenue
• The importance of using owned media and customer service to drive longer-term loyalty 
• Practical tips for getting the second and third purchase after the sale

When?

Tuesday September 16th, 2025 at 12pm AEST

Duration: 45 minutes

Agenda

• Welcome
• Why brand building is important and how to measure it
• Where are the opportunities to build your brand during BFCM?
• After the sale
• Final takeaways